Reformation Affiliate Program
The Reformation affiliate program pays 8% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
Longer than the 18-day median in fashion & apparel, which gives slower-converting formats, reviews, comparisons, evergreen guides, more room to land the sale.
Program fit score
4.3/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Reformation affiliate program
Reformation built its following on vintage-inspired dresses, deadstock and lower-impact fabrics, and a sustainability story it publishes in real detail rather than gestures at. It is one of the few apparel programs in this directory where a single conversion is worth meaningful money, because one occasion dress, a linen set, or a piece from the bridal range can carry an entire day's earnings.
It is also a program that punishes lazy content. The sustainability positioning is a large part of why people buy, and creators who ignore it and post the dress as though it were any other dress convert poorly. Popular prints sell out and do not come back, so evergreen roundups go stale quickly, and the brand discounts rarely enough that there is effectively no deal angle to work with.
Reformation carries one of the highest average order values in the LinkApprove fashion directory, and it is the clearest case we have of styling and review content beating discount content, largely because there is usually no discount to post about.
02Conversion
Why Reformation converts
- High average order values mean one dress conversion earns more than a full basket at a fast-fashion brand
- Occasion wear across weddings, guests, and bridesmaids brings shoppers with a fixed deadline and a budget already decided
- The published sustainability and fabric detail gives creators something substantive to say beyond styling
- A 30-day window matches how people genuinely buy a two-hundred-dollar dress: browse, deliberate, come back, buy
03Audience fit
Which creators this suits
- Wedding-guest and occasion-wear creators
- Sustainable and slow-fashion publishers who can speak credibly about materials
- Style creators whose audience already spends at this price point
04Getting started
How to join the Reformation affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Reformation.
- 3Generate a deep link to any Reformation product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Reformation.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Reformation affiliate program pay?
The Reformation affiliate program pays 8% per sale (final-sale and archive-sale pieces may be excluded, so the brand's rare discount events pay little or nothing). Average order value on the program is $240, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Reformation affiliate program?
The Reformation program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Reformation affiliate program?
You can join the Reformation affiliate program through LinkApprove without applying to Reformation directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Reformation product page immediately.
Which countries does the Reformation affiliate program accept?
The Reformation program accepts traffic from US, UK, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Reformation compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation (this program) | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Reformation and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Reformation from today
Join LinkApprove free and generate your first tracked Reformation link once approved. No separate application, and no advertiser approval queue.