Reformation Affiliate Program
The Reformation affiliate program pays 8% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, the UK, and Canada without a separate application.
- Free to join
- No separate Reformation application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Reformation affiliate program
Reformation built its following on vintage-inspired dresses, deadstock and lower-impact fabrics, and a sustainability story it publishes in real detail rather than gestures at. It is one of the few apparel programs in this directory where a single conversion is worth meaningful money, because one occasion dress, a linen set, or a piece from the bridal range can carry an entire day's earnings.
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It is also a program that punishes lazy content. The sustainability positioning is a large part of why people buy, and creators who ignore it and post the dress as though it were any other dress convert poorly. Popular prints sell out and do not come back, so evergreen roundups go stale quickly, and the brand discounts rarely enough that there is effectively no deal angle to work with.
Reformation carries one of the highest average order values in the LinkApprove fashion directory, and it is the clearest case we have of styling and review content beating discount content, largely because there is usually no discount to post about.
Program fit score
Weighted against 46 fashion & apparel programs
4.3/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.86 |
| Cookie window | 25% | 0.97 |
| Average order value | 20% | 0.93 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most fashion & apparel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why Reformation converts
- High average order values mean one dress conversion earns more than a full basket at a fast-fashion brand
- Occasion wear across weddings, guests, and bridesmaids brings shoppers with a fixed deadline and a budget already decided
- The published sustainability and fabric detail gives creators something substantive to say beyond styling
- A 30-day window matches how people genuinely buy a two-hundred-dollar dress: browse, deliberate, come back, buy
03Audience fit
Which creators this suits
- Wedding-guest and occasion-wear creators
- Sustainable and slow-fashion publishers who can speak credibly about materials
- Style creators whose audience already spends at this price point
04Getting started
How to join the Reformation affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Reformation in the program directory.
- 3Generate a deep link to any Reformation product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Reformation.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How Reformation compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- Nordstrom2%14 days$180
- Old Navyup to €1.627 daysNot published
- PrettyLittleThingup to €1.2930 days€48
- Princess Pollyup to €6.5930 daysNot published
- Quince2.4%30 daysNot published
- Reformation8%30 days$240
- Reissup to 6%30 days$230
- Revolveup to 8%14 days$310
- Steve Madden5%7 days$95
- Superdryup to 6%30 days$105
- Ted Bakerup to 6%30 days$165
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Reformation affiliate program pay?
The Reformation affiliate program pays 8% per sale (final-sale and archive-sale pieces may be excluded, so the brand's rare discount events pay little or nothing). Average order value on the program is $240, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Reformation affiliate program?
The Reformation program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Reformation affiliate program?
You can join the Reformation affiliate program through LinkApprove without applying to Reformation directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Reformation product page immediately.
Which countries does the Reformation affiliate program accept?
The Reformation program accepts traffic from US, UK, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Reformation and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Reformation from today
Join LinkApprove free and generate your first tracked Reformation link once approved. No separate application, and no advertiser approval queue.