Old Navy Affiliate Program
The Old Navy affiliate program pays up to €1.62 per order on a 7-day cookie window for affordable US family clothing, from basics to kids' wear.
- Free to join
- No separate Old Navy application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Old Navy affiliate program
Old Navy is the value brand in the Gap Inc. family, selling affordable clothing for women, men, kids and babies, along with activewear and seasonal basics. It is one of the biggest clothing retailers in the US, and its frequent sitewide discounts make it a go-to store for families buying school clothes, holiday outfits and everyday staples.
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Because prices are low, the payout per order is small, and the 7-day cookie means shoppers need to buy soon after clicking. The program suits creators who reach budget-conscious families and post around Old Navy's best known sale moments, such as back to school, the summer flag tee and holiday sales, when large family baskets are common.
Old Navy pays less per order than mid-priced fashion programs on LinkApprove, so it works best for creators whose audience builds large family baskets during sales rather than for one-off outfit posts.
Program fit score
Weighted against 41 fashion & apparel programs
1.4/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.56 |
| Cookie window | 25% | 0.34 |
| Average order value | 20% | 0.25 |
| Region breadth | 15% | 0.27 |
Cookie window
23 days shorter than the median
7days
Shorter than most fashion & apparel programs, so content works best close to the moment of purchase. Dots are the 41 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why Old Navy converts
- Low prices make it an easy yes for families
- Sizes from baby to adult mean whole-family baskets in one order
- Frequent sitewide sales give creators regular reasons to post
- Strong recognition across the US
03Audience fit
Which creators this suits
- Parenting and family lifestyle creators
- Budget fashion and outfit accounts
- Deal and coupon publishers
04Getting started
How to join the Old Navy affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Old Navy in the program directory.
- 3Generate a deep link to any Old Navy product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Old Navy.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 7 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How Old Navy compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- Madewell6%14 days$130
- Mango7%30 days$95
- Meshkiup to €13.9930 daysNot published
- Michael Korsup to 7%14 days$225
- Nordstrom2%14 days$180
- Old Navyup to €1.627 daysNot published
- Princess Pollyup to €6.5930 daysNot published
- Quince2.4%30 daysNot published
- Reformation8%30 days$240
- Reissup to 6%30 days$230
- Revolveup to 8%14 days$310
Showing 11 of 41 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 41 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Old Navy affiliate program pay?
The Old Navy affiliate program pays up to €1.62 per order (paid per order on the US store, from €0.01 to €1.62 depending on basket).
What is the cookie duration for the Old Navy affiliate program?
The Old Navy program has a 7-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Old Navy affiliate program?
You can join the Old Navy affiliate program through LinkApprove without applying to Old Navy directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Old Navy product page immediately.
Which countries does the Old Navy affiliate program accept?
The Old Navy program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
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For creators
Creators and publishers
Promote Old Navy and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Old Navy from today
Join LinkApprove free and generate your first tracked Old Navy link once approved. No separate application, and no advertiser approval queue.