Ted Baker Affiliate Program
The Ted Baker affiliate program pays up to 6% per sale with a 30-day cookie window, weighted heavily toward occasionwear and tailoring.
- Free to join
- No separate Ted Baker application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Ted Baker affiliate program
Ted Baker's affiliate performance is driven by occasionwear far more than by everyday clothing. Wedding guest dresses, tailoring and formal accessories are what the brand is searched for, and those purchases are deadline-driven, someone shopping for an event in three weeks converts at a rate that ordinary browsing never matches. Content mapped to the occasion calendar substantially outperforms general brand coverage.
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That same deadline pressure makes the 30-day window more valuable than it looks. An event shopper typically starts looking well before they commit, comparing several options across weeks before buying. A shorter window would routinely lose that attribution to whichever touchpoint happened to be last, which is precisely the pattern that makes occasionwear frustrating on shorter-window programs.
Occasion-led content converts markedly better here than general brand coverage, and the longer window is what makes that work, event shoppers research for weeks before committing. Map content to the occasion calendar rather than to seasonal drops.
Program fit score
Weighted against 46 fashion & apparel programs
3.9/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.56 |
| Cookie window | 25% | 0.97 |
| Average order value | 20% | 0.81 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most fashion & apparel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why Ted Baker converts
- Occasionwear demand is deadline-driven, which converts far better than open-ended browsing
- A 30-day window covers the full research period of a typical event purchase
- Tailoring and formal accessories lift basket size above the brand's everyday range
- Established UK high-street recognition removes any need to explain the brand
03Audience fit
Which creators this suits
- Wedding-guest and occasionwear creators working to an event calendar
- Menswear and tailoring channels
- UK and EU publishers with seasonal event content
04Getting started
How to join the Ted Baker affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Ted Baker in the program directory.
- 3Generate a deep link to any Ted Baker product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Ted Baker.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How Ted Baker compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- Reformation8%30 days$240
- Reissup to 6%30 days$230
- Revolveup to 8%14 days$310
- Steve Madden5%7 days$95
- Superdryup to 6%30 days$105
- Ted Bakerup to 6%30 days$165
- Tory Burchup to 8%21 days$295
- UGG≈ 1.2%30 days€91
- Uniqlo4%7 days$75
- Urban Outfitters4%7 days$85
- Zara5%7 days$95
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Ted Baker affiliate program pay?
The Ted Baker affiliate program pays up to 6% per sale. Average order value on the program is $165, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Ted Baker affiliate program?
The Ted Baker program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Ted Baker affiliate program?
You can join the Ted Baker affiliate program through LinkApprove without applying to Ted Baker directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Ted Baker product page immediately.
Which countries does the Ted Baker affiliate program accept?
The Ted Baker program accepts traffic from UK, EU, US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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For creators
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- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Ted Baker from today
Join LinkApprove free and generate your first tracked Ted Baker link once approved. No separate application, and no advertiser approval queue.