UGG Affiliate Program
The UGG affiliate program pays about 1.2% per sale on a 30-day cookie window, with average US orders through LinkApprove of around €91 on boots and slippers.
- Free to join
- No separate UGG application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the UGG affiliate program
UGG is the sheepskin footwear brand behind the classic Australian-style boot, now owned by Deckers and sold worldwide. Beyond the Classic boot, its range includes the Tasman and Tazz slippers, platform boots, sneakers, sandals and loungewear, and several styles have become viral favourites again in recent years.
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Demand is heavily seasonal: searches and sales climb from autumn and peak through the holidays, then drop sharply in summer. The rate is low, but orders average around €91, so the program works best for creators who post autumn and winter outfit and gift content.
UGG orders through LinkApprove average around €91 and confirm quickly, but searches for the program fall by more than three quarters between winter and summer, so the best results come from autumn and holiday content.
Program fit score
Weighted against 46 fashion & apparel programs
2.2/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.47 |
| Cookie window | 25% | 0.97 |
| Average order value | 20% | 0.50 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most fashion & apparel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why UGG converts
- An iconic, instantly recognised footwear brand
- Viral styles like the Tasman slipper keep demand high
- Strong gift appeal through the holiday season
- Mid-to-high prices lift the average order
03Audience fit
Which creators this suits
- Autumn and winter fashion creators
- Gift-guide publishers
- Cosy lifestyle and loungewear accounts
04Search demand
When creators look for the UGG program
Monthly searches
“ugg affiliate program”, Oct 2025 to Sep 2026
113avg / month
Searches for the UGG affiliate program peak in January at about 260 a month and are lowest in June at about 30. Creators who apply and publish a few weeks before the peak are ready when interest is highest.
Estimated monthly Google searches, from LinkApprove keyword research (October 2026).
05Getting started
How to join the UGG affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find UGG in the program directory.
- 3Generate a deep link to any UGG product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to UGG.
Create a free account06Program rules
What earns commission on UGG, and what doesn’t
- Cancelled, returned and refunded orders are reversed before payout, so only validated sales are paid
- No bidding on the brand's name or trademarks in paid search ads
- No cashback, reward-points or incentivised traffic; coupon codes only where the advertiser has published them
07Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How UGG compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- Reformation8%30 days$240
- Reissup to 6%30 days$230
- Revolveup to 8%14 days$310
- Steve Madden5%7 days$95
- Superdryup to 6%30 days$105
- Ted Bakerup to 6%30 days$165
- Tory Burchup to 8%21 days$295
- UGG≈ 1.2%30 days€91
- Uniqlo4%7 days$75
- Urban Outfitters4%7 days$85
- Zara5%7 days$95
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs08FAQ
Common questions
Something else? Contact the partnerships team.
How much does the UGG affiliate program pay?
The UGG affiliate program pays about 1.2% per sale (paid per order from €0.06 to €2.21, and estimated from LinkApprove's average commission and order value on the US store). Average order value on the program is €91, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the UGG affiliate program?
The UGG program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the UGG affiliate program?
You can join the UGG affiliate program through LinkApprove without applying to UGG directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any UGG product page immediately.
Which countries does the UGG affiliate program accept?
The UGG program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
When is the best time to promote UGG?
From October to January. Searches for the program peak in January and fall sharply in summer.
Is UGG only for winter content?
Mostly. Searches fall sharply in summer, though slippers and sandals keep some demand going year round.
Which UGG styles sell best?
The Classic boot, the Tasman and Tazz slippers and platform styles.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote UGG and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote UGG from today
Join LinkApprove free and generate your first tracked UGG link once approved. No separate application, and no advertiser approval queue.