Superdry Affiliate Program
The Superdry affiliate program pays up to 6% per sale on a 30-day cookie window, driven by jackets and branded casualwear.
- Free to join
- No separate Superdry application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Superdry affiliate program
Superdry's affiliate performance is concentrated in outerwear. Jackets are what the brand is known for, they carry the highest prices in the catalogue, and they are bought seasonally with real deliberation. The rest of the range, hoodies, tees, branded casualwear, converts at lower basket values but supports the outerwear content by giving readers an entry point at a lower commitment.
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The brand discounts heavily and frequently, which cuts both ways for a creator. Sale periods produce genuine conversion spikes and give timely content an obvious hook, but they also train the audience to wait, which suppresses full-price conversion between events. Content planned around the promotional calendar performs considerably better than evergreen coverage here.
Conversion here concentrates into promotional periods more heavily than most of the fashion category, because the brand discounts often enough to train its audience to wait. Sale-timed content earns better than evergreen coverage.
Program fit score
Weighted against 46 fashion & apparel programs
3.1/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.08 |
| Cookie window | 25% | 0.97 |
| Average order value | 20% | 0.59 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most fashion & apparel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why Superdry converts
- Outerwear carries the highest basket values and drives most affiliate revenue
- A 30-day window covers the deliberation a seasonal jacket purchase attracts
- Frequent, well-publicised sale events create predictable conversion spikes
- Strong recognition across the UK and EU removes the need to introduce the brand
03Audience fit
Which creators this suits
- Casualwear and streetwear-adjacent creators
- Deal and sale-alert publishers who can work the promotional calendar
- UK and EU channels operating in local currency
04Getting started
How to join the Superdry affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Superdry in the program directory.
- 3Generate a deep link to any Superdry product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Superdry.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How Superdry compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- Quince2.4%30 daysNot published
- Reformation8%30 days$240
- Reissup to 6%30 days$230
- Revolveup to 8%14 days$310
- Steve Madden5%7 days$95
- Superdryup to 6%30 days$105
- Ted Bakerup to 6%30 days$165
- Tory Burchup to 8%21 days$295
- UGG≈ 1.2%30 days€91
- Uniqlo4%7 days$75
- Urban Outfitters4%7 days$85
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Superdry affiliate program pay?
The Superdry affiliate program pays up to 6% per sale. Average order value on the program is $105, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Superdry affiliate program?
The Superdry program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Superdry affiliate program?
You can join the Superdry affiliate program through LinkApprove without applying to Superdry directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Superdry product page immediately.
Which countries does the Superdry affiliate program accept?
The Superdry program accepts traffic from UK, EU, US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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For creators
Creators and publishers
Promote Superdry and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Superdry from today
Join LinkApprove free and generate your first tracked Superdry link once approved. No separate application, and no advertiser approval queue.