Superdry Affiliate Program
The Superdry affiliate program pays up to 6% per sale on a 30-day cookie window, driven by jackets and branded casualwear.
Last reviewed by the LinkApprove partnerships team
30days to convert
Longer than the 18-day median in fashion & apparel, which gives slower-converting formats, reviews, comparisons, evergreen guides, more room to land the sale.
Program fit score
2.8/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the Superdry affiliate program
Superdry's affiliate performance is concentrated in outerwear. Jackets are what the brand is known for, they carry the highest prices in the catalogue, and they are bought seasonally with real deliberation. The rest of the range, hoodies, tees, branded casualwear, converts at lower basket values but supports the outerwear content by giving readers an entry point at a lower commitment.
The brand discounts heavily and frequently, which cuts both ways for a creator. Sale periods produce genuine conversion spikes and give timely content an obvious hook, but they also train the audience to wait, which suppresses full-price conversion between events. Content planned around the promotional calendar performs considerably better than evergreen coverage here.
Conversion here concentrates into promotional periods more heavily than most of the fashion category, because the brand discounts often enough to train its audience to wait. Sale-timed content earns better than evergreen coverage.
02Conversion
Why Superdry converts
- Outerwear carries the highest basket values and drives most affiliate revenue
- A 30-day window covers the deliberation a seasonal jacket purchase attracts
- Frequent, well-publicised sale events create predictable conversion spikes
- Strong recognition across the UK and EU removes the need to introduce the brand
03Audience fit
Which creators this suits
- Casualwear and streetwear-adjacent creators
- Deal and sale-alert publishers who can work the promotional calendar
- UK and EU channels operating in local currency
04Getting started
How to join the Superdry affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Superdry.
- 3Generate a deep link to any Superdry product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Superdry.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Superdry affiliate program pay?
The Superdry affiliate program pays Up to 6% per sale. Average order value on the program is $105, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Superdry affiliate program?
The Superdry program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Superdry affiliate program?
You can join the Superdry affiliate program through LinkApprove without applying to Superdry directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Superdry product page immediately.
Which countries does the Superdry affiliate program accept?
The Superdry program accepts traffic from UK, EU, US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How Superdry compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry (this program) | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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Advertisers
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Promote Superdry from today
Join LinkApprove free and generate your first tracked Superdry link once approved. No separate application, and no advertiser approval queue.