AllSaints Affiliate Program
The AllSaints affiliate program pays up to 7% per sale on a 30-day cookie window, with leather outerwear driving most of the basket value.
- Free to join
- No separate AllSaints application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the AllSaints affiliate program
AllSaints is essentially a leather outerwear business with a clothing range attached, and that shapes how it performs in affiliate. The biker jackets are the reason people arrive, they carry the highest price points in the catalogue, and they are bought once every several years after considerable deliberation. A creator who leads with outerwear is working with a much larger basket than the brand's average suggests.
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The 30-day window is generous by fashion standards and it is genuinely needed, because a several-hundred-pound jacket is not an impulse purchase. The brand's aesthetic is also unusually consistent year to year, which means content does not date the way it does for trend-driven retailers, a jacket guide written this season is still accurate next season.
The cookie window here is longer than most of the fashion category, and the catalogue's slow-moving aesthetic means published content dates more slowly than trend-led retail. Both favour evergreen guides over seasonal coverage.
Program fit score
Weighted against 46 fashion & apparel programs
4.1/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.75 |
| Cookie window | 25% | 0.97 |
| Average order value | 20% | 0.88 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most fashion & apparel programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 46 programs in fashion & apparel; the range is 7–45 days.
02Conversion
Why AllSaints converts
- Leather outerwear carries the highest basket values in the catalogue and drives most affiliate revenue
- A 30-day window is at the longer end of fashion and covers genuinely considered purchases
- The house aesthetic changes slowly, so evergreen content stays accurate for longer than category norms
- Strong UK and EU presence gives European creators a domestic-currency proposition
03Audience fit
Which creators this suits
- Creators with a defined aesthetic rather than broad trend coverage
- Outerwear and investment-piece specialists
- UK and EU fashion publishers working in local currency
04Getting started
How to join the AllSaints affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find AllSaints in the program directory.
- 3Generate a deep link to any AllSaints product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to AllSaints.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Fashion & apparel
How AllSaints compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
- Abercrombie & Fitch7%45 days$115
- AllSaintsup to 7%30 days$210
- Anthropologie6%30 days$155
- Aritzia6%14 days$180
- ASOSup to 6%30 days$88
- Banana Republicup to 5%7 days$130
- Carharttup to €2.1230 daysNot published
- Cider€1.3714 days€78
- Coachup to 6%14 days$310
- COS6%30 days$165
- Cotton On5.6%15 days€22
Showing 11 of 46 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 46 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the AllSaints affiliate program pay?
The AllSaints affiliate program pays up to 7% per sale. Average order value on the program is $210, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the AllSaints affiliate program?
The AllSaints program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the AllSaints affiliate program?
You can join the AllSaints affiliate program through LinkApprove without applying to AllSaints directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any AllSaints product page immediately.
Which countries does the AllSaints affiliate program accept?
The AllSaints program accepts traffic from UK, EU, US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote AllSaints from today
Join LinkApprove free and generate your first tracked AllSaints link once approved. No separate application, and no advertiser approval queue.