AllSaints Affiliate Program
The AllSaints affiliate program pays up to 7% per sale on a 30-day cookie window, with leather outerwear driving most of the basket value.
Last reviewed by the LinkApprove partnerships team
30days to convert
Longer than the 18-day median in fashion & apparel, which gives slower-converting formats, reviews, comparisons, evergreen guides, more room to land the sale.
Program fit score
4.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 32 programs in its category. How this is calculated
01Overview
About the AllSaints affiliate program
AllSaints is essentially a leather outerwear business with a clothing range attached, and that shapes how it performs in affiliate. The biker jackets are the reason people arrive, they carry the highest price points in the catalogue, and they are bought once every several years after considerable deliberation. A creator who leads with outerwear is working with a much larger basket than the brand's average suggests.
The 30-day window is generous by fashion standards and it is genuinely needed, because a several-hundred-pound jacket is not an impulse purchase. The brand's aesthetic is also unusually consistent year to year, which means content does not date the way it does for trend-driven retailers, a jacket guide written this season is still accurate next season.
The cookie window here is longer than most of the fashion category, and the catalogue's slow-moving aesthetic means published content dates more slowly than trend-led retail. Both favour evergreen guides over seasonal coverage.
02Conversion
Why AllSaints converts
- Leather outerwear carries the highest basket values in the catalogue and drives most affiliate revenue
- A 30-day window is at the longer end of fashion and covers genuinely considered purchases
- The house aesthetic changes slowly, so evergreen content stays accurate for longer than category norms
- Strong UK and EU presence gives European creators a domestic-currency proposition
03Audience fit
Which creators this suits
- Creators with a defined aesthetic rather than broad trend coverage
- Outerwear and investment-piece specialists
- UK and EU fashion publishers working in local currency
04Getting started
How to join the AllSaints affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find AllSaints.
- 3Generate a deep link to any AllSaints product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to AllSaints.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the AllSaints affiliate program pay?
The AllSaints affiliate program pays Up to 7% per sale. Average order value on the program is $210, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the AllSaints affiliate program?
The AllSaints program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the AllSaints affiliate program?
You can join the AllSaints affiliate program through LinkApprove without applying to AllSaints directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any AllSaints product page immediately.
Which countries does the AllSaints affiliate program accept?
The AllSaints program accepts traffic from UK, EU, US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Fashion & apparel
How AllSaints compares in its category
Fashion is the highest-volume vertical on LinkApprove and the one where creator content outperforms every other traffic type. Cookie windows are short, typically 7 to 30 days, so conversion depends on posting close to the moment of intent. The programs below all accept social and short-form video traffic.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Abercrombie & Fitch | 7% per sale | 45 days | $115 |
| AllSaints (this program) | Up to 7% per sale | 30 days | $210 |
| Anthropologie | 6% per sale | 30 days | $155 |
| Aritzia | 6% per sale | 14 days | $180 |
| ASOS | Up to 6% per sale | 30 days | $88 |
| Banana Republic | Up to 5% per sale | 7 days | $130 |
| Coach | Up to 6% per sale | 14 days | $310 |
| COS | 6% per sale | 30 days | $165 |
| Everlane | 6% per sale | 30 days | $125 |
| Farfetch | Up to 7% per sale | 30 days | $540 |
| Free People | 5% per sale | 14 days | $135 |
| Gap | Up to 4% per sale | 7 days | $95 |
| H&M | Up to 7% per sale | 14 days | $65 |
| J.Crew | 5% per sale | 7 days | $145 |
| Karen Millen | Up to 7% per sale | 30 days | $150 |
| Lands' End | Up to 6% per sale | 30 days | $120 |
| Levi's | 8% per sale | 30 days | $110 |
| Macy's | Up to 4% per sale | 10 days | $130 |
| Madewell | 6% per sale | 14 days | $130 |
| Mango | 7% per sale | 30 days | $95 |
| Michael Kors | Up to 7% per sale | 14 days | $225 |
| Nordstrom | 2% per sale | 14 days | $180 |
| Reformation | 8% per sale | 30 days | $240 |
| Reiss | Up to 6% per sale | 30 days | $230 |
| Revolve | Up to 8% per sale | 14 days | $310 |
| Steve Madden | 5% per sale | 7 days | $95 |
| Superdry | Up to 6% per sale | 30 days | $105 |
| Ted Baker | Up to 6% per sale | 30 days | $165 |
| Tory Burch | Up to 8% per sale | 21 days | $295 |
| Uniqlo | 4% per sale | 7 days | $75 |
| Urban Outfitters | 4% per sale | 7 days | $85 |
| Zara | 5% per sale | 7 days | $95 |
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