Huel Affiliate Program
The Huel affiliate program pays up to 10% per sale on a 30-day cookie window, on nutritionally complete food with subscription repurchase.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.5/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the Huel affiliate program
Huel sells nutritionally complete food, and the customer either adopts it as a routine or tries it once and stops. That binary makes honest content unusually important here, a creator who oversells palatability generates trial orders that do not repeat, while one who is candid about taste converts fewer readers who then stay.
The subscription structure means a converted customer is genuinely valuable to the advertiser, which is why the rate sits at the top of this category despite a modest basket. The 30-day window comfortably covers the deliberation involved in changing how you eat.
The rate here sits at the top of the fitness category because subscription adoption makes a converted customer worth more than a single order. Candid content converts fewer readers who then stay, which pays better over time.
02Conversion
Why Huel converts
- A rate at the top of the fitness category despite a modest basket
- Subscription adoption makes a converted customer valuable enough to justify the rate
- Clear convenience proposition converts a time-poor audience reliably
- A 30-day window covers the deliberation a dietary change attracts
03Audience fit
Which creators this suits
- Nutrition and convenience-focused health creators
- Busy-professional and productivity channels adjacent to health
- Publishers willing to be candid about taste rather than overselling
04Getting started
How to join the Huel affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Huel.
- 3Generate a deep link to any Huel product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Huel.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Huel affiliate program pay?
The Huel affiliate program pays Up to 10% per sale. Average order value on the program is $78, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Huel affiliate program?
The Huel program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Huel affiliate program?
You can join the Huel affiliate program through LinkApprove without applying to Huel directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Huel product page immediately.
Which countries does the Huel affiliate program accept?
The Huel program accepts traffic from UK, US, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How Huel compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA | 5% per sale | 30 days | $165 |
| Huel (this program) | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Huel and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Huel from today
Join LinkApprove free and generate your first tracked Huel link once approved. No separate application, and no advertiser approval queue.