HOKA Affiliate Program
The HOKA affiliate program pays 5% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in health & fitness, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
2.8/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 25 programs in its category. How this is calculated
01Overview
About the HOKA affiliate program
HOKA has done something unusual: it crossed from a niche maximalist running brand into everyday footwear without losing the runners. The Clifton and Bondi sell to marathoners and to nurses, teachers and anyone standing for ten hours a day, while the Speedgoat holds the trail audience. That breadth means one piece of content can convert two completely different reader intents, and the high AOV makes each sale worth having.
The 5% rate is the lowest of the programs listed here, and HOKA does not need to pay more because the demand is already there. Add near-total price control, since the brand rarely discounts and enforces MAP tightly, and there is no promotional lever to pull when your content stalls. Availability through LinkApprove is US and Canada only, so international audiences are wasted clicks. This program rewards genuine authority, not deal chasing.
HOKA pays one of the lowest rates in the LinkApprove health and fitness roster, and it holds price harder than almost any brand we carry. The creators earning most from it are the ones with real credibility on foot comfort, because there is no discount to lean on when the content is not persuasive on its own.
02Conversion
Why HOKA converts
- Clifton and Bondi have crossed into all-day comfort use, widening the addressable audience well beyond runners
- An AOV above $150 means a modest rate still produces meaningful commission per sale
- Word-of-mouth among nurses, hospitality and warehouse workers creates non-athletic demand that most running brands do not reach
- Trail and ultra credibility through the Speedgoat sustains a committed enthusiast segment
03Audience fit
Which creators this suits
- Running and trail creators covering cushioned and maximalist shoes
- Comfort and on-your-feet-all-day content aimed at nurses, teachers and service workers
- Recovery, plantar fasciitis and foot-health adjacent publishers
04Getting started
How to join the HOKA affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find HOKA.
- 3Generate a deep link to any HOKA product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to HOKA.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the HOKA affiliate program pay?
The HOKA affiliate program pays 5% per sale (applies to full-price orders; the brand discounts rarely, so promotional stock is limited). Average order value on the program is $165, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the HOKA affiliate program?
The HOKA program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the HOKA affiliate program?
You can join the HOKA affiliate program through LinkApprove without applying to HOKA directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any HOKA product page immediately.
Which countries does the HOKA affiliate program accept?
The HOKA program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Health & fitness
How HOKA compares in its category
Health and fitness rewards authority. Advertisers in this vertical scrutinise creator content more closely than any other and several require pre-approval of claims. Programs here frequently pay recurring commission on subscription products.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Adidas | Up to 7% per sale | 30 days | $110 |
| Alo Yoga | Up to 8% per sale | 30 days | $165 |
| ASICS | 6% per sale | 14 days | $145 |
| Athleta | Up to 6% per sale | 14 days | $125 |
| Fabletics | $25 per new member | 30 days | $65 |
| Gymshark | Up to 10% per sale | 30 days | $85 |
| HOKA (this program) | 5% per sale | 30 days | $165 |
| Huel | Up to 10% per sale | 30 days | $78 |
| Hydrow | Up to 5% per sale | 30 days | $1,900 |
| Lululemon | Up to 7% per sale | 30 days | $185 |
| Myprotein | Up to 8% per sale | 30 days | $62 |
| New Balance | 6% per sale | 30 days | $130 |
| Nike | Up to 8% per sale | 30 days | $135 |
| NordicTrack | Up to 5% per sale | 30 days | $1,450 |
| On Running | 7% per sale | 30 days | $180 |
| Oura | $40 per sale | 30 days | $380 |
| Peloton | $40 per new member | 45 days | $1,495 |
| Puma | 6% per sale | 30 days | $95 |
| Reebok | 7% per sale | 30 days | $85 |
| Sweaty Betty | Up to 8% per sale | 30 days | $135 |
| Therabody | 8% per sale | 30 days | $275 |
| Tonal | $100 per sale | 30 days | $3,200 |
| Under Armour | 5% per sale | 30 days | $95 |
| Vuori | Up to 8% per sale | 30 days | $155 |
| Whoop | $30 per new member | 30 days | $240 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote HOKA and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote HOKA from today
Join LinkApprove free and generate your first tracked HOKA link once approved. No separate application, and no advertiser approval queue.