Purple Affiliate Program
The Purple affiliate program pays 5% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
14days to convert
Shorter than the 30-day median in home & living. Attribution closes on day 14, which matters most for content readers return to rather than act on immediately.
Program fit score
3.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 26 programs in its category. How this is calculated
01Overview
About the Purple affiliate program
Purple's GelFlex Grid is the rare mattress technology that is genuinely easy to demonstrate on camera, which is why the brand has outlived the ad campaigns that made it famous. The line now runs well past mattresses into pillows, seat cushions, sheets, and bases, most of it manufactured domestically, and the pillow is a common first purchase.
The obstacle is retail. Purple is stocked in Costco, Mattress Firm, and its own showrooms, so a real share of the demand you generate converts somewhere you earn nothing from it. The 14-day cookie is tight for a considered purchase, and near-constant promotional pricing shrinks the commissionable order value on exactly the traffic that responds most readily.
Purple has the strongest unaided brand recognition of any mattress program in the LinkApprove network, and that cuts both ways, shoppers already know it, so the only content reliably earning here is firmness-fit and head-to-head comparison rather than awareness pieces.
02Conversion
Why Purple converts
- The grid is visually distinctive and demonstrates well in short-form video, which shortens the explanation a creator has to do
- Pillows and seat cushions give a low-price entry point that converts inside the short cookie window
- Hot-sleeper and pressure-relief positioning targets a specific, self-identifying complaint
- Purple discounts deeply and often, so time-bound sale content moves fence-sitters, with the caveat that your commission is calculated on the reduced order value
03Audience fit
Which creators this suits
- Sleep and hot-sleeper content creators
- Product demo and short-form video accounts
- Home office and desk-setup publishers promoting seat cushions
04Getting started
How to join the Purple affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Purple.
- 3Generate a deep link to any Purple product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Purple.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Purple affiliate program pay?
The Purple affiliate program pays 5% per sale (commission is calculated on the discounted order value). Average order value on the program is $1,150, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Purple affiliate program?
The Purple program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Purple affiliate program?
You can join the Purple affiliate program through LinkApprove without applying to Purple directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Purple product page immediately.
Which countries does the Purple affiliate program accept?
The Purple program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Home & living
How Purple compares in its category
Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Article | Up to 5% per sale | 30 days | $1,200 |
| Boll & Branch | Up to 8% per sale | 30 days | $280 |
| Brooklinen | Up to 10% per sale | 30 days | $195 |
| Burrow | 6% per sale | 30 days | $1,450 |
| Casper | $60 per sale | 30 days | $1,050 |
| CB2 | 5% per sale | 14 days | $250 |
| Crate & Barrel | 3% per sale | 14 days | $290 |
| Design Within Reach | Up to 5% per sale | 30 days | $960 |
| Floyd | 7% per sale | 45 days | $890 |
| Helix Sleep | Up to 7% per sale | 30 days | $1,250 |
| Herman Miller | Up to 5% per sale | 30 days | $1,180 |
| IKEA | 3% per sale | 30 days | $180 |
| Lulu and Georgia | Up to 7% per sale | 30 days | $420 |
| Nectar Sleep | Up to 6% per sale | 30 days | $980 |
| Parachute | 8% per sale | 30 days | $185 |
| Pottery Barn | 3% per sale | 7 days | $340 |
| Purple (this program) | 5% per sale | 14 days | $1,150 |
| Ruggable | Up to 8% per sale | 30 days | $285 |
| Saatva | $75 per sale | 30 days | $1,900 |
| Serena & Lily | Up to 6% per sale | 30 days | $540 |
| Solo Stove | 6% per sale | 30 days | $260 |
| Tempur-Pedic | Up to 5% per sale | 30 days | $2,100 |
| The Company Store | Up to 6% per sale | 30 days | $185 |
| Wayfair | Up to 7% per sale | 7 days | $260 |
| West Elm | 4% per sale | 30 days | $320 |
| Williams Sonoma | Up to 5% per sale | 30 days | $260 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Purple and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Purple from today
Join LinkApprove free and generate your first tracked Purple link once approved. No separate application, and no advertiser approval queue.