‹ Home & living

Serena & Lily Affiliate Program

The Serena & Lily affiliate program pays up to 6% per sale on a 30-day cookie window, on coastal-styled furniture with a high average basket.

  • Free to join
  • No separate Serena & Lily application
  • Decision usually within 2 business days

Last reviewed by the LinkApprove partnerships team

01Overview

About the Serena & Lily affiliate program

Serena & Lily sells a coherent coastal aesthetic rather than individual pieces, and that coherence is what drives basket size. Customers furnishing a room buy several items that work together, a bed, bedding, a rug, lighting, rather than a single product, so a conversion routinely represents an order many times the price of the item that generated the click.

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Furniture also carries a long consideration cycle. Readers save images, plan rooms and return repeatedly before buying, which makes the 30-day window genuinely necessary rather than generous. Content that shows complete rooms converts substantially better than product-by-product coverage, because it matches how the customer is actually thinking.

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Baskets here run well above general home retail because customers furnish rooms rather than buying single pieces. Complete-room content converts better than product coverage, and the long window is needed rather than generous.

Program fit score

Weighted against 33 home & living programs

3.2/ 5

FactorWeightPoints
Commission per conversion40%1.40
Cookie window25%0.81
Average order value20%0.73
Region breadth15%0.27
How this score is calculated

Cookie window

Same as the category median

30days

Most home & living programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 33 programs in home & living; the range is 5–90 days.

02Conversion

Why Serena & Lily converts

  • A high average basket, well above general home retail
  • Coherent aesthetic drives multi-item orders rather than single purchases
  • A 30-day window covers a genuinely long furniture consideration cycle
  • Room-level content matches how customers plan, rather than how catalogues are organised

03Audience fit

Which creators this suits

  • Interior design and home styling creators
  • Publishers producing full-room and renovation content
  • US channels, given the shipping footprint

04Getting started

How to join the Serena & Lily affiliate program

  1. 1Create a free account on LinkApprove and submit your content channels for review.
  2. 2Get approved, usually within two business days, then find Serena & Lily in the program directory.
  3. 3Generate a deep link to any Serena & Lily product page, adding sub-IDs for the platform or campaign.
  4. 4Publish and track clicks and validated commission in one balance alongside every other program you run.

LinkApprove already holds the upstream approval, so you don’t submit a separate application to Serena & Lily.

Home & living

How Serena & Lily compares in its category

Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.

Showing 11 of 33 programs. Commission and cookie figures are indicative and set by the advertiser.

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06FAQ

Common questions

Something else? Contact the partnerships team.

How much does the Serena & Lily affiliate program pay?

The Serena & Lily affiliate program pays up to 6% per sale. Average order value on the program is $540, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Serena & Lily affiliate program?

The Serena & Lily program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Serena & Lily affiliate program?

You can join the Serena & Lily affiliate program through LinkApprove without applying to Serena & Lily directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Serena & Lily product page immediately.

Which countries does the Serena & Lily affiliate program accept?

The Serena & Lily program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Related programs

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For creators

Creators and publishers

Promote Serena & Lily and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

  • Free to join
  • From 1,000 followers
  • One payout

For brands

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Serena & Lily from today

Join LinkApprove free and generate your first tracked Serena & Lily link once approved. No separate application, and no advertiser approval queue.