Serena & Lily Affiliate Program
The Serena & Lily affiliate program pays up to 6% per sale on a 30-day cookie window, on coastal-styled furniture with a high average basket.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in home & living, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 26 programs in its category. How this is calculated
01Overview
About the Serena & Lily affiliate program
Serena & Lily sells a coherent coastal aesthetic rather than individual pieces, and that coherence is what drives basket size. Customers furnishing a room buy several items that work together, a bed, bedding, a rug, lighting, rather than a single product, so a conversion routinely represents an order many times the price of the item that generated the click.
Furniture also carries a long consideration cycle. Readers save images, plan rooms and return repeatedly before buying, which makes the 30-day window genuinely necessary rather than generous. Content that shows complete rooms converts substantially better than product-by-product coverage, because it matches how the customer is actually thinking.
Baskets here run well above general home retail because customers furnish rooms rather than buying single pieces. Complete-room content converts better than product coverage, and the long window is needed rather than generous.
02Conversion
Why Serena & Lily converts
- A high average basket, well above general home retail
- Coherent aesthetic drives multi-item orders rather than single purchases
- A 30-day window covers a genuinely long furniture consideration cycle
- Room-level content matches how customers plan, rather than how catalogues are organised
03Audience fit
Which creators this suits
- Interior design and home styling creators
- Publishers producing full-room and renovation content
- US channels, given the shipping footprint
04Getting started
How to join the Serena & Lily affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Serena & Lily.
- 3Generate a deep link to any Serena & Lily product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Serena & Lily.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Serena & Lily affiliate program pay?
The Serena & Lily affiliate program pays Up to 6% per sale. Average order value on the program is $540, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Serena & Lily affiliate program?
The Serena & Lily program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Serena & Lily affiliate program?
You can join the Serena & Lily affiliate program through LinkApprove without applying to Serena & Lily directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Serena & Lily product page immediately.
Which countries does the Serena & Lily affiliate program accept?
The Serena & Lily program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Home & living
How Serena & Lily compares in its category
Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Article | Up to 5% per sale | 30 days | $1,200 |
| Boll & Branch | Up to 8% per sale | 30 days | $280 |
| Brooklinen | Up to 10% per sale | 30 days | $195 |
| Burrow | 6% per sale | 30 days | $1,450 |
| Casper | $60 per sale | 30 days | $1,050 |
| CB2 | 5% per sale | 14 days | $250 |
| Crate & Barrel | 3% per sale | 14 days | $290 |
| Design Within Reach | Up to 5% per sale | 30 days | $960 |
| Floyd | 7% per sale | 45 days | $890 |
| Helix Sleep | Up to 7% per sale | 30 days | $1,250 |
| Herman Miller | Up to 5% per sale | 30 days | $1,180 |
| IKEA | 3% per sale | 30 days | $180 |
| Lulu and Georgia | Up to 7% per sale | 30 days | $420 |
| Nectar Sleep | Up to 6% per sale | 30 days | $980 |
| Parachute | 8% per sale | 30 days | $185 |
| Pottery Barn | 3% per sale | 7 days | $340 |
| Purple | 5% per sale | 14 days | $1,150 |
| Ruggable | Up to 8% per sale | 30 days | $285 |
| Saatva | $75 per sale | 30 days | $1,900 |
| Serena & Lily (this program) | Up to 6% per sale | 30 days | $540 |
| Solo Stove | 6% per sale | 30 days | $260 |
| Tempur-Pedic | Up to 5% per sale | 30 days | $2,100 |
| The Company Store | Up to 6% per sale | 30 days | $185 |
| Wayfair | Up to 7% per sale | 7 days | $260 |
| West Elm | 4% per sale | 30 days | $320 |
| Williams Sonoma | Up to 5% per sale | 30 days | $260 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Serena & Lily and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Serena & Lily from today
Join LinkApprove free and generate your first tracked Serena & Lily link once approved. No separate application, and no advertiser approval queue.