Lulu and Georgia Affiliate Program

The Lulu and Georgia affiliate program pays up to 7% per sale on a 30-day cookie window, across rugs, furniture and decor.

Last reviewed by the LinkApprove partnerships team

Cookie window in contextCategory median

30days to convert

7d shortest45d longest
30d median

In line with the 30-day median in home & living, so timing is neither an advantage nor a constraint here relative to the category.

01Overview

About the Lulu and Georgia affiliate program

Lulu and Georgia built its reputation on rugs, and rugs are an unusually good affiliate product. They are expensive enough to matter, they are chosen visually rather than technically, and they are researched heavily because getting one wrong is costly. That combination means a well-photographed recommendation genuinely influences the decision.

The rate sits above most home retail, and the catalogue extends into furniture and decor that customers add to a rug order. Designer collaborations give creators a reason to publish on a schedule rather than only when a reader happens to be renovating.

From the LinkApprove network
The rate here sits above most of the home category, and rugs in particular reward photography-led content because the decision is visual rather than technical. Collaborations give a reason to publish on schedule.

02Conversion

Why Lulu and Georgia converts

  • A rate above the home category norm on a substantial basket
  • Rugs are chosen visually, so photography-led content directly influences the decision
  • Designer collaborations create publishing moments rather than relying on evergreen demand
  • A 30-day window covers the extended consideration a large decor purchase attracts

03Audience fit

Which creators this suits

  • Interior design creators with strong visual content
  • Home renovation and styling publishers
  • North American channels, given shipping coverage

04Getting started

How to join the Lulu and Georgia affiliate program

  1. 1Create a free LinkApprove partner account and submit your content channels for review.
  2. 2Once approved, usually within two business days, open the program directory and find Lulu and Georgia.
  3. 3Generate a deep link to any Lulu and Georgia product page, adding sub-IDs for the platform or campaign you are publishing to.
  4. 4Publish, then track clicks and validated commission in one balance alongside every other program you run.

Because LinkApprove already holds the upstream approval, you do not submit a separate application to Lulu and Georgia.

05Attribution

When you get paid on this program

How a commission is attributed and paidA click starts a 30-day cookie window. A purchase inside that window is attributed to you. The advertiser then validates the sale over a hold period of 30-60 days before it is released in the next payout run.COOKIE WINDOW · 30DHOLD · 30-60 DAYSClickday 0Purchasewithin 30 daysValidatedadvertiser confirmsPaidnext payout run

Full thresholds, rails and schedules are on the payouts page.

06FAQ

Common questions

How much does the Lulu and Georgia affiliate program pay?

The Lulu and Georgia affiliate program pays Up to 7% per sale. Average order value on the program is $420, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Lulu and Georgia affiliate program?

The Lulu and Georgia program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Lulu and Georgia affiliate program?

You can join the Lulu and Georgia affiliate program through LinkApprove without applying to Lulu and Georgia directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Lulu and Georgia product page immediately.

Which countries does the Lulu and Georgia affiliate program accept?

The Lulu and Georgia program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Home & living

How Lulu and Georgia compares in its category

Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.

Commission and cookie figures are indicative and set by the advertiser.
ProgramCommissionCookieAvg. order
ArticleUp to 5% per sale30 days$1,200
Boll & BranchUp to 8% per sale30 days$280
BrooklinenUp to 10% per sale30 days$195
Burrow6% per sale30 days$1,450
Casper$60 per sale30 days$1,050
CB25% per sale14 days$250
Crate & Barrel3% per sale14 days$290
Design Within ReachUp to 5% per sale30 days$960
Floyd7% per sale45 days$890
Helix SleepUp to 7% per sale30 days$1,250
Herman MillerUp to 5% per sale30 days$1,180
IKEA3% per sale30 days$180
Lulu and Georgia (this program)Up to 7% per sale30 days$420
Nectar SleepUp to 6% per sale30 days$980
Parachute8% per sale30 days$185
Pottery Barn3% per sale7 days$340
Purple5% per sale14 days$1,150
RuggableUp to 8% per sale30 days$285
Saatva$75 per sale30 days$1,900
Serena & LilyUp to 6% per sale30 days$540
Solo Stove6% per sale30 days$260
Tempur-PedicUp to 5% per sale30 days$2,100
The Company StoreUp to 6% per sale30 days$185
WayfairUp to 7% per sale7 days$260
West Elm4% per sale30 days$320
Williams SonomaUp to 5% per sale30 days$260

Creators and publishers

Promote Lulu and Georgia and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Lulu and Georgia from today

Join LinkApprove free and generate your first tracked Lulu and Georgia link once approved. No separate application, and no advertiser approval queue.