Hobby Lobby Affiliate Program
The Hobby Lobby affiliate program pays 3.2% per sale on a 30-day cookie window for US orders of craft supplies, home decor and seasonal goods.
- Free to join
- No separate Hobby Lobby application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Hobby Lobby affiliate program
Hobby Lobby is the largest privately owned arts and crafts retailer in the United States, with around 1,000 stores and an online shop covering craft supplies, fabric, yarn, frames, home decor, party goods and seasonal decorations. Its holiday and seasonal sections are particularly popular, and much of the range is regularly discounted by around half.
Read more
Craft and decor buyers usually come with a project in mind, which makes tutorial and inspiration content convert well: a wreath, a nursery wall or a holiday table all need several supplies. The rate is a modest flat percentage and gift cards earn nothing, so link to the specific items used in a project rather than the general store.
Hobby Lobby pays a flat 3.2% on everything except gift cards, so tutorials that link every supply for a project earn the most, because the rate applies across a far wider range than single-product craft brands.
Program fit score
Weighted against 33 home & living programs
1.7/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.40 |
| Cookie window | 25% | 0.81 |
| Average order value | 20% | 0.23 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most home & living programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 33 programs in home & living; the range is 5–90 days.
02Conversion
Why Hobby Lobby converts
- Project-based content naturally links several supplies in one basket
- Seasonal decor creates predictable peaks before every major holiday
- Frequent half-price promotions make purchases feel like a deal
- One shop covers crafting, sewing, framing and decor
03Audience fit
Which creators this suits
- Craft, DIY and sewing creators
- Home decor and seasonal styling accounts
- Teachers, party planners and wedding DIY content
04Getting started
How to join the Hobby Lobby affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Hobby Lobby in the program directory.
- 3Generate a deep link to any Hobby Lobby product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Hobby Lobby.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Home & living
How Hobby Lobby compares in its category
Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.
- Eight Sleepup to €5.7190 daysNot published
- Floyd7%45 days$890
- Goveeup to €1.6630 days€97
- Helix Sleepup to 7%30 days$1,250
- Herman Millerup to 5%30 days$1,180
- Hobby Lobby3.2%30 daysNot published
- IKEA3%30 days$180
- Lulu and Georgiaup to 7%30 days$420
- Nectar Sleepup to 6%30 days$980
- Parachute8%30 days$185
- Pottery Barn3%7 days$340
Showing 11 of 33 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 33 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Hobby Lobby affiliate program pay?
The Hobby Lobby affiliate program pays 3.2% per sale (publicly advertised rate on all items except gift cards. Your LinkApprove rate is confirmed in the dashboard after approval).
What is the cookie duration for the Hobby Lobby affiliate program?
The Hobby Lobby program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Hobby Lobby affiliate program?
You can join the Hobby Lobby affiliate program through LinkApprove without applying to Hobby Lobby directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Hobby Lobby product page immediately.
Which countries does the Hobby Lobby affiliate program accept?
The Hobby Lobby program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Hobby Lobby and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Hobby Lobby from today
Join LinkApprove free and generate your first tracked Hobby Lobby link once approved. No separate application, and no advertiser approval queue.