IKEA Affiliate Program
The IKEA affiliate program pays 3% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US, UK, EU, and Canada without a separate application.
- Free to join
- No separate IKEA application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the IKEA affiliate program
IKEA is the default answer to "where do I furnish this cheaply" in nearly every market it operates in, and that scale is the entire case for the program. Flat-pack furniture, kitchen systems, storage, textiles, and the endless small-basket accessories mean shoppers usually arrive with intent already formed and a cart that fills itself past the product they searched for.
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The trade-off is rate and attribution. Three percent on a catalog built around deliberately low prices produces thin per-order commission, and a large share of IKEA's business still happens in-store or through click-and-collect where your link earns nothing at all. Country programs also run separately, so a US link placed in front of a UK audience simply will not track.
IKEA pulls more search-driven traffic than any other home brand in the LinkApprove network, but its rate is among the lowest we carry, the publishers who make it work do so on volume and basket size, never on the commission itself.
Program fit score
Weighted against 33 home & living programs
2.3/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.55 |
| Cookie window | 25% | 0.81 |
| Average order value | 20% | 0.33 |
| Region breadth | 15% | 0.63 |
Cookie window
Same as the category median
30days
Most home & living programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 33 programs in home & living; the range is 5–90 days.
02Conversion
Why IKEA converts
- Search demand is enormous and mostly bottom-of-funnel, people look up specific product names like BILLY, KALLAX, or PAX rather than browsing categories
- Baskets build naturally: nobody buys one item, which partially offsets the low rate
- Storage, kids' rooms, and small-space hacks are evergreen content that does not date the way seasonal decor does
- Assembly, hacking, and modification content has a durable audience that keeps clicking years after publication
03Audience fit
Which creators this suits
- Small-space, rental, and first-apartment creators
- Home organization and storage-hack accounts on Pinterest and TikTok
- DIY and furniture-flip channels building on IKEA base units
04Getting started
How to join the IKEA affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find IKEA in the program directory.
- 3Generate a deep link to any IKEA product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to IKEA.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Home & living
How IKEA compares in its category
Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.
- Floyd7%45 days$890
- Goveeup to €1.6630 days€97
- Helix Sleepup to 7%30 days$1,250
- Herman Millerup to 5%30 days$1,180
- Hobby Lobby3.2%30 daysNot published
- IKEA3%30 days$180
- Lulu and Georgiaup to 7%30 days$420
- Nectar Sleepup to 6%30 days$980
- Parachute8%30 days$185
- Pottery Barn3%7 days$340
- Purple5%14 days$1,150
Showing 11 of 33 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 33 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the IKEA affiliate program pay?
The IKEA affiliate program pays 3% per sale (gift cards, food and beverage, and services such as delivery, assembly, and kitchen planning are not commissionable). Average order value on the program is $180, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the IKEA affiliate program?
The IKEA program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the IKEA affiliate program?
You can join the IKEA affiliate program through LinkApprove without applying to IKEA directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any IKEA product page immediately.
Which countries does the IKEA affiliate program accept?
The IKEA program accepts traffic from US, UK, EU, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote IKEA and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote IKEA from today
Join LinkApprove free and generate your first tracked IKEA link once approved. No separate application, and no advertiser approval queue.