SteelSeries Affiliate Program
The SteelSeries affiliate program pays up to 8% per sale on a 30-day cookie window, across gaming headsets, keyboards and mice.
- Free to join
- No separate SteelSeries application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the SteelSeries affiliate program
SteelSeries makes gaming peripherals with genuine esports credibility, and that credential matters to this audience in a way brand marketing does not. Players buy what competitive players use, so content connecting a product to actual competitive use converts far better than specification listing.
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Peripherals also replace on a shorter cycle than gaming hardware, mice and headsets wear out, and players upgrade willingly. Combined with a rate above the gaming category norm, that produces a program with better repeat characteristics than one-off game sales.
The rate here sits above the gaming category norm, and peripherals replace faster than gaming hardware does, so repeat purchasing is better than one-off game sales. Competitive use converts better than specification lists.
Program fit score
Weighted against 12 gaming programs
4.0/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.71 |
| Cookie window | 25% | 0.80 |
| Average order value | 20% | 0.71 |
| Region breadth | 15% | 0.75 |
Cookie window
Same as the category median
30days
Most gaming programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 12 programs in gaming; the range is 7–30 days.
02Conversion
Why SteelSeries converts
- A rate above the gaming category norm on a solid basket
- Esports credibility converts this audience more effectively than brand marketing
- Peripherals replace on a shorter cycle than gaming hardware
- A 30-day window covers the comparison this audience performs before buying
03Audience fit
Which creators this suits
- Gaming creators covering peripherals and setup
- Esports and competitive gaming channels
- Publishers producing gear comparison content
04Getting started
How to join the SteelSeries affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find SteelSeries in the program directory.
- 3Generate a deep link to any SteelSeries product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to SteelSeries.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Gaming
How SteelSeries compares in its category
Gaming splits cleanly into two commission models: digital game keys pay a high percentage on a low order value and validate almost immediately, while hardware pays a low percentage on a high order value and validates slowly. Creators generally do better concentrating on one side than covering both, and launch and sale calendars concentrate demand far more sharply here than in retail verticals.
- Corsair5%30 days$150
- Elgatoup to 7%30 days$180
- Fanatical5%30 days$25
- GameStop3%7 days$85
- Green Man Gaming5%30 days$35
- Humble Bundleup to 10%30 days$28
- HyperXup to 6%30 days$105
- Razer6%30 days$135
- Secretlabup to 6%30 days$480
- SteelSeriesup to 8%30 days$125
- Turtle Beachup to 7%30 days$95
Showing 11 of 12 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 12 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the SteelSeries affiliate program pay?
The SteelSeries affiliate program pays up to 8% per sale. Average order value on the program is $125, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the SteelSeries affiliate program?
The SteelSeries program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the SteelSeries affiliate program?
You can join the SteelSeries affiliate program through LinkApprove without applying to SteelSeries directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any SteelSeries product page immediately.
Which countries does the SteelSeries affiliate program accept?
The SteelSeries program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote SteelSeries from today
Join LinkApprove free and generate your first tracked SteelSeries link once approved. No separate application, and no advertiser approval queue.