SteelSeries Affiliate Program
The SteelSeries affiliate program pays up to 8% per sale on a 30-day cookie window, across gaming headsets, keyboards and mice.
Last reviewed by the LinkApprove partnerships team
30days to convert
Nothing in gaming runs a longer window, 11 of the 12 programs we list share this 30-day window, against a 30-day median. A click has 30 days to convert before attribution closes.
Program fit score
4.0/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 12 programs in its category. How this is calculated
01Overview
About the SteelSeries affiliate program
SteelSeries makes gaming peripherals with genuine esports credibility, and that credential matters to this audience in a way brand marketing does not. Players buy what competitive players use, so content connecting a product to actual competitive use converts far better than specification listing.
Peripherals also replace on a shorter cycle than gaming hardware, mice and headsets wear out, and players upgrade willingly. Combined with a rate above the gaming category norm, that produces a program with better repeat characteristics than one-off game sales.
The rate here sits above the gaming category norm, and peripherals replace faster than gaming hardware does, so repeat purchasing is better than one-off game sales. Competitive use converts better than specification lists.
02Conversion
Why SteelSeries converts
- A rate above the gaming category norm on a solid basket
- Esports credibility converts this audience more effectively than brand marketing
- Peripherals replace on a shorter cycle than gaming hardware
- A 30-day window covers the comparison this audience performs before buying
03Audience fit
Which creators this suits
- Gaming creators covering peripherals and setup
- Esports and competitive gaming channels
- Publishers producing gear comparison content
04Getting started
How to join the SteelSeries affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find SteelSeries.
- 3Generate a deep link to any SteelSeries product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to SteelSeries.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the SteelSeries affiliate program pay?
The SteelSeries affiliate program pays Up to 8% per sale. Average order value on the program is $125, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the SteelSeries affiliate program?
The SteelSeries program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the SteelSeries affiliate program?
You can join the SteelSeries affiliate program through LinkApprove without applying to SteelSeries directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any SteelSeries product page immediately.
Which countries does the SteelSeries affiliate program accept?
The SteelSeries program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Gaming
How SteelSeries compares in its category
Gaming splits cleanly into two commission models: digital game keys pay a high percentage on a low order value and validate almost immediately, while hardware pays a low percentage on a high order value and validates slowly. Creators generally do better concentrating on one side than covering both, and launch and sale calendars concentrate demand far more sharply here than in retail verticals.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| CDKeys | Up to 5% per sale | 30 days | $35 |
| Corsair | 5% per sale | 30 days | $150 |
| Elgato | Up to 7% per sale | 30 days | $180 |
| Fanatical | 5% per sale | 30 days | $25 |
| GameStop | 3% per sale | 7 days | $85 |
| Green Man Gaming | 5% per sale | 30 days | $35 |
| Humble Bundle | Up to 10% per sale | 30 days | $28 |
| HyperX | Up to 6% per sale | 30 days | $105 |
| Razer | 6% per sale | 30 days | $135 |
| Secretlab | Up to 6% per sale | 30 days | $480 |
| SteelSeries (this program) | Up to 8% per sale | 30 days | $125 |
| Turtle Beach | Up to 7% per sale | 30 days | $95 |
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Advertisers
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Promote SteelSeries from today
Join LinkApprove free and generate your first tracked SteelSeries link once approved. No separate application, and no advertiser approval queue.