Humble Bundle Affiliate Program
The Humble Bundle affiliate program pays up to 10% per sale on a 30-day cookie window, on game bundles with a charitable component.
- Free to join
- No separate Humble Bundle application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Humble Bundle affiliate program
Humble Bundle sells time-limited game bundles where part of the price goes to charity, and both elements drive conversion. The time limit creates genuine urgency rather than manufactured scarcity, and the charitable share gives readers a reason to buy through the platform rather than elsewhere.
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The rate is at the top of the gaming category and the basket is small, so this rewards volume and frequency. The bundles rotate constantly, which gives creators a continuous stream of publishing moments rather than requiring them to manufacture reasons to post.
The rate here sits at the top of the gaming category, though the basket is among the smallest. Constant bundle rotation gives creators more publishing moments than any other program in this vertical.
Program fit score
Weighted against 12 gaming programs
2.8/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.98 |
| Cookie window | 25% | 0.80 |
| Average order value | 20% | 0.27 |
| Region breadth | 15% | 0.75 |
Cookie window
Same as the category median
30days
Most gaming programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 12 programs in gaming; the range is 7–30 days.
02Conversion
Why Humble Bundle converts
- A rate at the top of the gaming category
- Genuine time limits create real urgency rather than manufactured scarcity
- Constant bundle rotation provides continuous publishing moments
- The charitable component gives readers a reason to choose this platform
03Audience fit
Which creators this suits
- PC gaming creators covering deals and value
- Publishers posting frequently rather than occasionally
- Channels covering indie games and game discovery
04Getting started
How to join the Humble Bundle affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Humble Bundle in the program directory.
- 3Generate a deep link to any Humble Bundle product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Humble Bundle.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Gaming
How Humble Bundle compares in its category
Gaming splits cleanly into two commission models: digital game keys pay a high percentage on a low order value and validate almost immediately, while hardware pays a low percentage on a high order value and validates slowly. Creators generally do better concentrating on one side than covering both, and launch and sale calendars concentrate demand far more sharply here than in retail verticals.
- Corsair5%30 days$150
- Elgatoup to 7%30 days$180
- Fanatical5%30 days$25
- GameStop3%7 days$85
- Green Man Gaming5%30 days$35
- Humble Bundleup to 10%30 days$28
- HyperXup to 6%30 days$105
- Razer6%30 days$135
- Secretlabup to 6%30 days$480
- SteelSeriesup to 8%30 days$125
- Turtle Beachup to 7%30 days$95
Showing 11 of 12 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 12 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Humble Bundle affiliate program pay?
The Humble Bundle affiliate program pays up to 10% per sale. Average order value on the program is $28, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Humble Bundle affiliate program?
The Humble Bundle program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Humble Bundle affiliate program?
You can join the Humble Bundle affiliate program through LinkApprove without applying to Humble Bundle directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Humble Bundle product page immediately.
Which countries does the Humble Bundle affiliate program accept?
The Humble Bundle program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
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For creators
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- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Humble Bundle from today
Join LinkApprove free and generate your first tracked Humble Bundle link once approved. No separate application, and no advertiser approval queue.