Humble Bundle Affiliate Program
The Humble Bundle affiliate program pays up to 10% per sale on a 30-day cookie window, on game bundles with a charitable component.
Last reviewed by the LinkApprove partnerships team
30days to convert
Nothing in gaming runs a longer window, 11 of the 12 programs we list share this 30-day window, against a 30-day median. A click has 30 days to convert before attribution closes.
Program fit score
2.8/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 12 programs in its category. How this is calculated
01Overview
About the Humble Bundle affiliate program
Humble Bundle sells time-limited game bundles where part of the price goes to charity, and both elements drive conversion. The time limit creates genuine urgency rather than manufactured scarcity, and the charitable share gives readers a reason to buy through the platform rather than elsewhere.
The rate is at the top of the gaming category and the basket is small, so this rewards volume and frequency. The bundles rotate constantly, which gives creators a continuous stream of publishing moments rather than requiring them to manufacture reasons to post.
The rate here sits at the top of the gaming category, though the basket is among the smallest. Constant bundle rotation gives creators more publishing moments than any other program in this vertical.
02Conversion
Why Humble Bundle converts
- A rate at the top of the gaming category
- Genuine time limits create real urgency rather than manufactured scarcity
- Constant bundle rotation provides continuous publishing moments
- The charitable component gives readers a reason to choose this platform
03Audience fit
Which creators this suits
- PC gaming creators covering deals and value
- Publishers posting frequently rather than occasionally
- Channels covering indie games and game discovery
04Getting started
How to join the Humble Bundle affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Humble Bundle.
- 3Generate a deep link to any Humble Bundle product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Humble Bundle.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Humble Bundle affiliate program pay?
The Humble Bundle affiliate program pays Up to 10% per sale. Average order value on the program is $28, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Humble Bundle affiliate program?
The Humble Bundle program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Humble Bundle affiliate program?
You can join the Humble Bundle affiliate program through LinkApprove without applying to Humble Bundle directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Humble Bundle product page immediately.
Which countries does the Humble Bundle affiliate program accept?
The Humble Bundle program accepts traffic from US, UK, EU, CA, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Gaming
How Humble Bundle compares in its category
Gaming splits cleanly into two commission models: digital game keys pay a high percentage on a low order value and validate almost immediately, while hardware pays a low percentage on a high order value and validates slowly. Creators generally do better concentrating on one side than covering both, and launch and sale calendars concentrate demand far more sharply here than in retail verticals.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| CDKeys | Up to 5% per sale | 30 days | $35 |
| Corsair | 5% per sale | 30 days | $150 |
| Elgato | Up to 7% per sale | 30 days | $180 |
| Fanatical | 5% per sale | 30 days | $25 |
| GameStop | 3% per sale | 7 days | $85 |
| Green Man Gaming | 5% per sale | 30 days | $35 |
| Humble Bundle (this program) | Up to 10% per sale | 30 days | $28 |
| HyperX | Up to 6% per sale | 30 days | $105 |
| Razer | 6% per sale | 30 days | $135 |
| Secretlab | Up to 6% per sale | 30 days | $480 |
| SteelSeries | Up to 8% per sale | 30 days | $125 |
| Turtle Beach | Up to 7% per sale | 30 days | $95 |
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Advertisers
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Promote Humble Bundle from today
Join LinkApprove free and generate your first tracked Humble Bundle link once approved. No separate application, and no advertiser approval queue.