Fanatical Affiliate Program
The Fanatical affiliate program pays 5% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers across the US, UK and EU without a separate application.
- Free to join
- No separate Fanatical application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Fanatical affiliate program
Fanatical is an authorised key retailer best known for bundles, collections of games sold together at a steep discount. The bundle format is inherently newsworthy, which gives creators a recurring reason to post rather than a static catalogue to promote.
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Order values are the lowest in the directory, so this program depends on volume rather than basket size. It suits publishers with large audiences and a fast publishing cadence better than creators with small, high-intent followings.
Fanatical carries the smallest average order value in the LinkApprove network, so it rewards publishing volume rather than audience quality, the opposite of the high-value programs in jewelry and outdoors.
Program fit score
Weighted against 12 gaming programs
1.9/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.40 |
| Cookie window | 25% | 0.80 |
| Average order value | 20% | 0.20 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most gaming programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 12 programs in gaming; the range is 7–30 days.
02Conversion
Why Fanatical converts
- Bundles are inherently newsworthy and give a recurring reason to publish
- Very low entry prices remove almost all purchase friction
- Digital delivery validates commission quickly
- Regularly refreshed offers suit a fast publishing cadence
03Audience fit
Which creators this suits
- Deal-alert and bundle-tracking publishers
- PC gaming content with high posting frequency
- Budget gaming and backlog creators
04Getting started
How to join the Fanatical affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Fanatical in the program directory.
- 3Generate a deep link to any Fanatical product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Fanatical.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Gaming
How Fanatical compares in its category
Gaming splits cleanly into two commission models: digital game keys pay a high percentage on a low order value and validate almost immediately, while hardware pays a low percentage on a high order value and validates slowly. Creators generally do better concentrating on one side than covering both, and launch and sale calendars concentrate demand far more sharply here than in retail verticals.
- CDKeysup to 5%30 days$35
- Corsair5%30 days$150
- Elgatoup to 7%30 days$180
- Fanatical5%30 days$25
- GameStop3%7 days$85
- Green Man Gaming5%30 days$35
- Humble Bundleup to 10%30 days$28
- HyperXup to 6%30 days$105
- Razer6%30 days$135
- Secretlabup to 6%30 days$480
- SteelSeriesup to 8%30 days$125
Showing 11 of 12 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 12 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Fanatical affiliate program pay?
The Fanatical affiliate program pays 5% per sale. Average order value on the program is $25, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Fanatical affiliate program?
The Fanatical program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Fanatical affiliate program?
You can join the Fanatical affiliate program through LinkApprove without applying to Fanatical directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Fanatical product page immediately.
Which countries does the Fanatical affiliate program accept?
The Fanatical program accepts traffic from US, UK, EU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Fanatical and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Fanatical from today
Join LinkApprove free and generate your first tracked Fanatical link once approved. No separate application, and no advertiser approval queue.