Purple Carrot Affiliate Program
The Purple Carrot affiliate program pays a flat $25 per new subscriber on a 30-day cookie window, on entirely plant-based meal kits.
- Free to join
- No separate Purple Carrot application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Purple Carrot affiliate program
Purple Carrot is entirely plant-based, which makes it the clearest fit in this category for vegan and plant-forward audiences. That focus removes the main friction vegetarians face with general meal kits, where plant-based options are a small subset of a mostly meat catalogue.
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The audience is smaller than general meal kits but much better matched, and it converts accordingly. Creators with genuinely plant-based content see conversion rates well above what a general food channel achieves with the same program, because the alignment between reader and product is close to exact.
Creators with genuinely plant-based audiences convert better here than general food channels do, because the product match is close to exact rather than partial. The flat bounty keeps earnings predictable.
Program fit score
Weighted against 21 food & beverage programs
3.2/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.56 |
| Cookie window | 25% | 0.80 |
| Average order value | 20% | 0.56 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most food & beverage programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 21 programs in food & beverage; the range is 7–45 days.
02Conversion
Why Purple Carrot converts
- Entirely plant-based, removing the main friction vegan readers face with general kits
- A flat bounty makes commission per conversion predictable
- Close alignment between audience and product lifts conversion above general food content
- A 30-day window covers a considered dietary decision
03Audience fit
Which creators this suits
- Vegan and plant-based food creators
- Sustainability-focused lifestyle channels
- Publishers serving readers reducing meat consumption
04Getting started
How to join the Purple Carrot affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Purple Carrot in the program directory.
- 3Generate a deep link to any Purple Carrot product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Purple Carrot.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Food & beverage
How Purple Carrot compares in its category
Food and beverage programs are dominated by first-order acquisition bounties rather than percentage commission, which suits creators with high reach and a low-friction call to action. Payouts are flat per new customer and validate quickly.
- Instacart$107 days$85
- Misfits Market$1030 days$55
- Naked Wines$4030 days$110
- Nespresso6%45 days$130
- Olipop€3.437 days€81
- Omaha Steaksup to 7%30 days$165
- Purple Carrot$2530 days$68
- RYZE9.8%30 daysNot published
- Sunbasket$3030 days$78
- Thrive Market$1530 days$90
- Trade Coffee$2030 days$40
Showing 11 of 21 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 21 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Purple Carrot affiliate program pay?
The Purple Carrot affiliate program pays $25 per new subscriber (flat bounty on a first box order). Average order value on the program is $68, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Purple Carrot affiliate program?
The Purple Carrot program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Purple Carrot affiliate program?
You can join the Purple Carrot affiliate program through LinkApprove without applying to Purple Carrot directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Purple Carrot product page immediately.
Which countries does the Purple Carrot affiliate program accept?
The Purple Carrot program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Purple Carrot and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Purple Carrot from today
Join LinkApprove free and generate your first tracked Purple Carrot link once approved. No separate application, and no advertiser approval queue.