Purple Carrot Affiliate Program
The Purple Carrot affiliate program pays a flat $25 per new subscriber on a 30-day cookie window, on entirely plant-based meal kits.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in food & beverage, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.1/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 18 programs in its category. How this is calculated
01Overview
About the Purple Carrot affiliate program
Purple Carrot is entirely plant-based, which makes it the clearest fit in this category for vegan and plant-forward audiences. That focus removes the main friction vegetarians face with general meal kits, where plant-based options are a small subset of a mostly meat catalogue.
The audience is smaller than general meal kits but much better matched, and it converts accordingly. Creators with genuinely plant-based content see conversion rates well above what a general food channel achieves with the same program, because the alignment between reader and product is close to exact.
Creators with genuinely plant-based audiences convert better here than general food channels do, because the product match is close to exact rather than partial. The flat bounty keeps earnings predictable.
02Conversion
Why Purple Carrot converts
- Entirely plant-based, removing the main friction vegan readers face with general kits
- A flat bounty makes commission per conversion predictable
- Close alignment between audience and product lifts conversion above general food content
- A 30-day window covers a considered dietary decision
03Audience fit
Which creators this suits
- Vegan and plant-based food creators
- Sustainability-focused lifestyle channels
- Publishers serving readers reducing meat consumption
04Getting started
How to join the Purple Carrot affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Purple Carrot.
- 3Generate a deep link to any Purple Carrot product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Purple Carrot.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Purple Carrot affiliate program pay?
The Purple Carrot affiliate program pays $25 per new subscriber (flat bounty on a first box order). Average order value on the program is $68, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Purple Carrot affiliate program?
The Purple Carrot program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Purple Carrot affiliate program?
You can join the Purple Carrot affiliate program through LinkApprove without applying to Purple Carrot directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Purple Carrot product page immediately.
Which countries does the Purple Carrot affiliate program accept?
The Purple Carrot program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Food & beverage
How Purple Carrot compares in its category
Food and beverage programs are dominated by first-order acquisition bounties rather than percentage commission, which suits creators with high reach and a low-friction call to action. Payouts are flat per new customer and validate quickly.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Atlas Coffee Club | $14 per subscription | 30 days | $45 |
| Blue Apron | $12 per subscription | 30 days | $60 |
| Blue Bottle Coffee | Up to 10% per sale | 30 days | $52 |
| ButcherBox | $25 per new subscriber | 30 days | $145 |
| Factor | $35 per new subscriber | 30 days | $150 |
| Gousto | $28 per new subscriber | 30 days | $45 |
| Green Chef | $35 per new subscriber | 30 days | $70 |
| HelloFresh | $20 per new subscriber | 30 days | n/a, bounty model |
| Home Chef | $12 per new subscriber | 14 days | $95 |
| Instacart | $10 per new customer | 7 days | $85 |
| Misfits Market | $10 per order | 30 days | $55 |
| Naked Wines | $40 per new customer | 30 days | $110 |
| Nespresso | 6% per sale | 45 days | $130 |
| Omaha Steaks | Up to 7% per sale | 30 days | $165 |
| Purple Carrot (this program) | $25 per new subscriber | 30 days | $68 |
| Sunbasket | $30 per new subscriber | 30 days | $78 |
| Thrive Market | $15 per membership | 30 days | $90 |
| Trade Coffee | $20 per new subscriber | 30 days | $40 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Purple Carrot and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Purple Carrot from today
Join LinkApprove free and generate your first tracked Purple Carrot link once approved. No separate application, and no advertiser approval queue.