Naked Wines Affiliate Program
The Naked Wines affiliate program pays a flat $40 per new customer on a 30-day cookie window, funding independent winemakers directly.
- Free to join
- No separate Naked Wines application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Naked Wines affiliate program
Naked Wines funds independent winemakers directly and sells their wine to members, which gives the brand a genuine story rather than a marketing position. That story converts a values-led audience and gives creators material beyond tasting notes.
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The bounty is among the largest in the food category, reflecting the value of a wine customer who orders repeatedly. Age verification applies, and the program is only appropriate for creators whose audience is verifiably adult, alcohol content carries platform restrictions that vary by channel and market.

This carries one of the largest bounties in the food category, funded by how often wine customers reorder. Alcohol content restrictions vary by platform and market, so check before committing content.
Program fit score
Weighted against 21 food & beverage programs
4.2/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 2.00 |
| Cookie window | 25% | 0.80 |
| Average order value | 20% | 0.84 |
| Region breadth | 15% | 0.51 |
Cookie window
Same as the category median
30days
Most food & beverage programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 21 programs in food & beverage; the range is 7–45 days.
02Conversion
Why Naked Wines converts
- Among the largest flat bounties in the food and beverage category
- A genuine winemaker funding model gives creators material beyond tasting notes
- Wine customers reorder frequently, which justifies the bounty size
- A 30-day window covers a considered first-case decision
03Audience fit
Which creators this suits
- Wine and drinks creators with verifiably adult audiences
- Food and entertaining publishers
- Channels operating on platforms where alcohol content is permitted
04Getting started
How to join the Naked Wines affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Naked Wines in the program directory.
- 3Generate a deep link to any Naked Wines product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Naked Wines.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Food & beverage
How Naked Wines compares in its category
Food and beverage programs are dominated by first-order acquisition bounties rather than percentage commission, which suits creators with high reach and a low-friction call to action. Payouts are flat per new customer and validate quickly.
- Green Chef$3530 days$70
- HelloFresh$2030 daysn/a, bounty model
- Home Chef$1214 days$95
- Instacart$107 days$85
- Misfits Market$1030 days$55
- Naked Wines$4030 days$110
- Nespresso6%45 days$130
- Olipop€3.437 days€81
- Omaha Steaksup to 7%30 days$165
- Purple Carrot$2530 days$68
- RYZE9.8%30 daysNot published
Showing 11 of 21 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 21 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Naked Wines affiliate program pay?
The Naked Wines affiliate program pays $40 per new customer (flat bounty on a first case order). Average order value on the program is $110, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Naked Wines affiliate program?
The Naked Wines program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Naked Wines affiliate program?
You can join the Naked Wines affiliate program through LinkApprove without applying to Naked Wines directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Naked Wines product page immediately.
Which countries does the Naked Wines affiliate program accept?
The Naked Wines program accepts traffic from UK, US, AU. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Naked Wines and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Naked Wines from today
Join LinkApprove free and generate your first tracked Naked Wines link once approved. No separate application, and no advertiser approval queue.

