G2A Affiliate Program
The G2A affiliate program pays up to 10% per sale on a 30-day cookie window for G2A, the digital marketplace for game keys, gift cards and software.
- Free to join
- No separate G2A application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the G2A affiliate program
G2A is a digital marketplace where gamers buy game keys for Steam, Xbox, PlayStation and Nintendo, plus gift cards, in-game currency and software, often below standard store prices. Keys are delivered instantly by email.
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Price-conscious gamers compare prices before buying, so deal roundups and new release content lead naturally to G2A. Instant delivery suits impulse purchases, and gamers often come back for their next game.
Searches for the G2A program held at around 320 a month from October to March, more than in summer, matching the busy autumn release and holiday sale season.
Program fit score
Weighted against 13 gaming programs
1.7/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.40 |
| Cookie window | 25% | 0.79 |
| Average order value | 20% | 0.20 |
| Region breadth | 15% | 0.27 |
Cookie window
Same as the category median
30days
Most gaming programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 13 programs in gaming; the range is 7–30 days.
02Conversion
Why G2A converts
- Lower prices on popular games
- Instant digital delivery
- Covers PC, Xbox, PlayStation and Nintendo
- Gamers return for every new release
03Audience fit
Which creators this suits
- Gaming news and deals creators
- PC gaming and Steam channels
- Streamers and let's play creators
04Search demand
When creators look for the G2A program
Monthly searches
“g2a affiliate program”, Oct 2025 to Sep 2026
256avg / month
Searches for the G2A affiliate program peak in October at about 320 a month and are lowest in May at about 170. Creators who apply and publish a few weeks before the peak are ready when interest is highest.
Estimated monthly Google searches, from LinkApprove keyword research (October 2026).
05Getting started
How to join the G2A affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find G2A in the program directory.
- 3Generate a deep link to any G2A product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to G2A.
Create a free account06Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Gaming
How G2A compares in its category
Gaming splits cleanly into two commission models: digital game keys pay a high percentage on a low order value and validate almost immediately, while hardware pays a low percentage on a high order value and validates slowly. Creators generally do better concentrating on one side than covering both, and launch and sale calendars concentrate demand far more sharply here than in retail verticals.
- CDKeysup to 5%30 days$35
- Corsair5%30 days$150
- Elgatoup to 7%30 days$180
- Fanatical5%30 days$25
- G2Aup to 10%30 daysNot published
- GameStop3%7 days$85
- Green Man Gaming5%30 days$35
- Humble Bundleup to 10%30 days$28
- HyperXup to 6%30 days$105
- Razer6%30 days$135
- Secretlabup to 6%30 days$480
Showing 11 of 13 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 13 programs07FAQ
Common questions
Something else? Contact the partnerships team.
How much does the G2A affiliate program pay?
The G2A affiliate program pays up to 10% per sale (linkApprove's rate for this program. The exact rate for your account is confirmed in the dashboard after approval).
What is the cookie duration for the G2A affiliate program?
The G2A program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the G2A affiliate program?
You can join the G2A affiliate program through LinkApprove without applying to G2A directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any G2A product page immediately.
Which countries does the G2A affiliate program accept?
The G2A program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
What can I earn commission on with G2A?
Game keys, gift cards, in-game currency and software bought through your link. The exact rate for your account is confirmed in the dashboard after approval.
What G2A content converts best?
Deal roundups, new release coverage and price comparison videos.
When do searches for the G2A program peak?
From October to March, at around 320 a month.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote G2A and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote G2A from today
Join LinkApprove free and generate your first tracked G2A link once approved. No separate application, and no advertiser approval queue.