Burrow Affiliate Program
The Burrow affiliate program pays 6% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in home & living, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.9/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 26 programs in its category. How this is calculated
01Overview
About the Burrow affiliate program
Burrow built its business on modular sofas that ship in boxes one person can carry up a stairwell and assemble without tools. The audience is renters and recent movers, and in practice it is the stain-resistant, pet-friendly fabric options and the ability to add a seat later that close the sale rather than the design language.
High order values cut both ways. One sofa can be worth more than a month of decor commissions, but conversions are infrequent, plenty of shoppers research well past the 30-day cookie, and Burrow's own promotional calendar trains buyers to wait for the next sale. Furniture returns are costly for the brand, and reversals on large orders do happen.
Burrow runs on the longest research cycle of any furniture program in the LinkApprove network, swatch and side-by-side comparison content outperforms straight product features, and one converted sale can be worth more than a month of low-ticket decor commissions.
02Conversion
Why Burrow converts
- Free swatch ordering gives creators a low-friction call to action that still starts the attribution clock
- Modularity is a concrete, demonstrable benefit, buyers understand adding a seat when they move
- Pet and stain resistance answers the single biggest objection in the sofa category
- Tool-free assembly is a filmable moment rather than a claim, which suits video creators better than a spec sheet does
03Audience fit
Which creators this suits
- Apartment tour and moving-day creators
- Pet-owner home content where durability is the hook
- Long-form furniture comparison and review publishers
04Getting started
How to join the Burrow affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Burrow.
- 3Generate a deep link to any Burrow product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Burrow.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Burrow affiliate program pay?
The Burrow affiliate program pays 6% per sale (commission is calculated after discounts and excludes shipping). Average order value on the program is $1,450, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Burrow affiliate program?
The Burrow program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Burrow affiliate program?
You can join the Burrow affiliate program through LinkApprove without applying to Burrow directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Burrow product page immediately.
Which countries does the Burrow affiliate program accept?
The Burrow program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Home & living
How Burrow compares in its category
Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Article | Up to 5% per sale | 30 days | $1,200 |
| Boll & Branch | Up to 8% per sale | 30 days | $280 |
| Brooklinen | Up to 10% per sale | 30 days | $195 |
| Burrow (this program) | 6% per sale | 30 days | $1,450 |
| Casper | $60 per sale | 30 days | $1,050 |
| CB2 | 5% per sale | 14 days | $250 |
| Crate & Barrel | 3% per sale | 14 days | $290 |
| Design Within Reach | Up to 5% per sale | 30 days | $960 |
| Floyd | 7% per sale | 45 days | $890 |
| Helix Sleep | Up to 7% per sale | 30 days | $1,250 |
| Herman Miller | Up to 5% per sale | 30 days | $1,180 |
| IKEA | 3% per sale | 30 days | $180 |
| Lulu and Georgia | Up to 7% per sale | 30 days | $420 |
| Nectar Sleep | Up to 6% per sale | 30 days | $980 |
| Parachute | 8% per sale | 30 days | $185 |
| Pottery Barn | 3% per sale | 7 days | $340 |
| Purple | 5% per sale | 14 days | $1,150 |
| Ruggable | Up to 8% per sale | 30 days | $285 |
| Saatva | $75 per sale | 30 days | $1,900 |
| Serena & Lily | Up to 6% per sale | 30 days | $540 |
| Solo Stove | 6% per sale | 30 days | $260 |
| Tempur-Pedic | Up to 5% per sale | 30 days | $2,100 |
| The Company Store | Up to 6% per sale | 30 days | $185 |
| Wayfair | Up to 7% per sale | 7 days | $260 |
| West Elm | 4% per sale | 30 days | $320 |
| Williams Sonoma | Up to 5% per sale | 30 days | $260 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote Burrow and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Burrow from today
Join LinkApprove free and generate your first tracked Burrow link once approved. No separate application, and no advertiser approval queue.