CB2 Affiliate Program
The CB2 affiliate program pays 5% per sale with a 14-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
14days to convert
Shorter than the 30-day median in home & living. Attribution closes on day 14, which matters most for content readers return to rather than act on immediately.
Program fit score
1.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 26 programs in its category. How this is calculated
01Overview
About the CB2 affiliate program
CB2 is Crate & Barrel's contemporary line, built for apartment dwellers and younger buyers who want modern silhouettes, brass, marble, boucle, low-profile sofas, sculptural lighting, at prices well under the design-district alternatives. Scale-appropriate pieces for genuinely small rooms are the reason most people find it in the first place.
It is a narrower proposition than its parent brand. The catalog is smaller, the aesthetic is specific enough that a general home audience will scroll past, and oversized delivery surcharges on furniture cause visible drop-off at checkout. The 14-day window also overlaps awkwardly with Crate & Barrel traffic when a creator promotes both in the same piece.
CB2 has the smallest audience of the Crate & Barrel family programs in our network but the best repeat behavior, renters who buy one accent piece tend to return, which is why a consistent apartment-styling angle outperforms one-off viral posts here.
02Conversion
Why CB2 converts
- Lighting, mirrors, and accent furniture hit the sweet spot where a design-led shopper buys on first visit
- The look is distinctive and instantly recognizable in photos, which makes visual content do the selling
- Apartment-scale dimensions solve a real problem that budget retailers ignore
- Frequent new drops give creators a genuine reason to revisit the brand rather than recycling one roundup
03Audience fit
Which creators this suits
- Modern and minimalist interior design accounts
- Rental and small-apartment styling creators
- Design-forward Pinterest and Instagram publishers
04Getting started
How to join the CB2 affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find CB2.
- 3Generate a deep link to any CB2 product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to CB2.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the CB2 affiliate program pay?
The CB2 affiliate program pays 5% per sale (oversized delivery surcharges are excluded from the commissionable order value). Average order value on the program is $250, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the CB2 affiliate program?
The CB2 program has a 14-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the CB2 affiliate program?
You can join the CB2 affiliate program through LinkApprove without applying to CB2 directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any CB2 product page immediately.
Which countries does the CB2 affiliate program accept?
The CB2 program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Home & living
How CB2 compares in its category
Home has the highest average order values in the directory and the longest consideration cycles, so cookie windows of 14 to 30 days matter more here than anywhere else. Room tours, restyling content and before-and-after formats convert disproportionately well.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Article | Up to 5% per sale | 30 days | $1,200 |
| Boll & Branch | Up to 8% per sale | 30 days | $280 |
| Brooklinen | Up to 10% per sale | 30 days | $195 |
| Burrow | 6% per sale | 30 days | $1,450 |
| Casper | $60 per sale | 30 days | $1,050 |
| CB2 (this program) | 5% per sale | 14 days | $250 |
| Crate & Barrel | 3% per sale | 14 days | $290 |
| Design Within Reach | Up to 5% per sale | 30 days | $960 |
| Floyd | 7% per sale | 45 days | $890 |
| Helix Sleep | Up to 7% per sale | 30 days | $1,250 |
| Herman Miller | Up to 5% per sale | 30 days | $1,180 |
| IKEA | 3% per sale | 30 days | $180 |
| Lulu and Georgia | Up to 7% per sale | 30 days | $420 |
| Nectar Sleep | Up to 6% per sale | 30 days | $980 |
| Parachute | 8% per sale | 30 days | $185 |
| Pottery Barn | 3% per sale | 7 days | $340 |
| Purple | 5% per sale | 14 days | $1,150 |
| Ruggable | Up to 8% per sale | 30 days | $285 |
| Saatva | $75 per sale | 30 days | $1,900 |
| Serena & Lily | Up to 6% per sale | 30 days | $540 |
| Solo Stove | 6% per sale | 30 days | $260 |
| Tempur-Pedic | Up to 5% per sale | 30 days | $2,100 |
| The Company Store | Up to 6% per sale | 30 days | $185 |
| Wayfair | Up to 7% per sale | 7 days | $260 |
| West Elm | 4% per sale | 30 days | $320 |
| Williams Sonoma | Up to 5% per sale | 30 days | $260 |
Related programs
Programs partners often run alongside this one
Creators and publishers
Promote CB2 and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote CB2 from today
Join LinkApprove free and generate your first tracked CB2 link once approved. No separate application, and no advertiser approval queue.