Creator monetization
LinkApprove vs ShopMy
ShopMy is a curated creator storefront platform with strong brand-gifting features and a selective application process. LinkApprove is a sub-affiliate network with a larger program directory, a 1,000-follower entry requirement and lower payout thresholds.
The short answer
Choose ShopMy if you are an established creator in fashion or beauty who wants brand gifting and a polished storefront. Choose LinkApprove if you want breadth of programs, a published entry requirement of 1,000 followers rather than a selection committee, and to be paid at $100 rather than waiting to accumulate.
Head to head
LinkApprove
ShopMy- Model
- Sub-affiliate networkCreator storefront + commission
- Follower minimum
- 1,000+ on one channelSelective, application reviewed
- Program breadth
- 10,000+ across five networksCurated, fashion and beauty led
Feature by feature
LinkApprove and ShopMy compared
| LinkApprove | ShopMy | |
|---|---|---|
| Model | Sub-affiliate network | Creator storefront + commission |
| Follower minimum | 1,000+ on one channel | Selective, application reviewed |
| Program breadth | 10,000+ across five networks | Curated, fashion and beauty led |
| Storefront | Link and widget tools | Core product, polished storefront |
| Brand gifting | Not offered | Yes, a primary feature |
| Minimum payout | $100 (wallet) / $1,000 (wire) | Varies |
| Payout frequency | Daily to monthly by tier | Monthly |
| Non-fashion verticals | Full coverage | Limited |
Where ShopMy is stronger
Written without hedging, because a comparison that only flatters the author is not worth reading.
- The storefront product is genuinely best-in-class and converts well
- Brand gifting pipeline is a real, tangible benefit that affiliate networks do not offer
- Strong brand equity with established US fashion and beauty creators
- Curation means the brands on the platform are ones creators want to be associated with
Where LinkApprove is stronger
The specific cases where we are the better choice.
- A published 1,000-follower floor rather than a private selection bar, so micro-creators are approved on merit rather than reach
- Program breadth across twelve verticals rather than a fashion and beauty focus
- Lower payout threshold and faster payout tiers
- Access to invite-only programs through our upstream approvals
The longer answer
These two products solve overlapping problems from opposite directions. ShopMy started with the creator's storefront and added monetization; LinkApprove started with network access and added creator tooling. That origin explains most of the differences.
ShopMy's curation is simultaneously its strongest feature and its main limitation. Selectivity keeps the brand roster desirable, but it also means creators below a certain profile are not admitted. If you are in that group, the comparison is not really between two platforms. it is between LinkApprove and nothing.
The honest read: if you qualify for ShopMy and work in fashion or beauty, use it. Many creators use both, running fashion and beauty through a storefront platform and monetizing everything else, home, travel, tech, pets, through a sub-affiliate network, because a curated fashion platform has nothing to offer a video about a robot vacuum.
Run both and compare the numbers
No exclusivity, no contract and no fee, so testing us against what you already use costs you nothing but a signup.