Udemy Affiliate Program
The Udemy affiliate program pays about 10% per sale on a 7-day cookie window for its marketplace of online courses in tech, business and creative skills.
- Free to join
- No separate Udemy application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Udemy affiliate program
Udemy is a marketplace of more than 200,000 online courses taught by independent instructors, covering programming, data, design, marketing, business, photography, music and more. Courses are bought individually, often during its frequent sales, or through a Personal Plan subscription.
Read more
Courses are cheap during sales, so orders through LinkApprove are small and the 7-day cookie is short. The program suits creators who recommend a specific course in a tutorial or learning roadmap, timed to Udemy's sale events when buyers act quickly.
Udemy orders through LinkApprove average around €8 and the cookie is one of the shortest in the software category at 7 days, so links in time-sensitive sale content earn the most.
Program fit score
Weighted against 25 software & creator tools programs
2.2/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.87 |
| Cookie window | 25% | 0.29 |
| Average order value | 20% | 0.82 |
| Region breadth | 15% | 0.27 |
Cookie window
23 days shorter than the median
7days
Shorter than most software & creator tools programs, so content works best close to the moment of purchase. Dots are the 25 programs in software & creator tools; the range is 1–120 days.
02Conversion
Why Udemy converts
- A course for almost any skill a viewer wants to learn
- Frequent sales make courses cheap and easy to buy
- Specific course recommendations convert well in tutorials
- Lifetime access to purchased courses reduces hesitation
03Audience fit
Which creators this suits
- Programming and tech tutorial creators
- Learning roadmap and career channels
- Design, photography and music educators
04Search demand
When creators look for the Udemy program
Monthly searches
“udemy affiliate program”, Oct 2025 to Sep 2026
1,133avg / month
Searches for the Udemy affiliate program peak in November at about 1,600 a month and are lowest in September at about 590. Creators who apply and publish a few weeks before the peak are ready when interest is highest.
Estimated monthly Google searches, from LinkApprove keyword research (October 2026).
05Getting started
How to join the Udemy affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Udemy in the program directory.
- 3Generate a deep link to any Udemy product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Udemy.
Create a free account06Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 7 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Software & creator tools
How Udemy compares in its category
Software pays differently from retail. Many programs pay a fixed bounty or a share of the first payment on each new signup, so a single referral can be worth more than dozens of shop orders. Buyers compare tools carefully and often start on a free trial, which makes tutorials, honest comparisons and "how I use it" content the formats that convert. The programs below cover the tools creators and small businesses actually run on.
- NordVPN≈ 29%30 days€23
- Notionup to €50.0090 days€32
- Semrushup to €99.25120 daysNot published
- Shopifyup to €49.4690 daysNot published
- Skillshareup to €15.4130 daysNot published
- Squarespaceup to €9.7945 days€24
- Surfsharkup to €9.5530 days€8
- TikTok for Businessup to €158.9930 daysNot published
- Udemy≈ 10%7 days€8
- Upworkup to €49.6030 daysNot published
- Wixup to 10%30 daysNot published
Showing 11 of 25 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 25 programs07FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Udemy affiliate program pay?
The Udemy affiliate program pays about 10% per sale (paid per course purchase from €0.09 to €10.87, and estimated from LinkApprove's average commission and order value). Average order value on the program is €8, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Udemy affiliate program?
The Udemy program has a 7-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Udemy affiliate program?
You can join the Udemy affiliate program through LinkApprove without applying to Udemy directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Udemy product page immediately.
Which countries does the Udemy affiliate program accept?
The Udemy program accepts traffic from Worldwide. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Why is the Udemy cookie only 7 days?
Udemy sets it. Course recommendations tied to a sale event, when buyers act quickly, work best within that window.
How much does a Udemy order earn?
About 10% on average through LinkApprove, on orders that average around €8.
When do searches for the Udemy program peak?
From November to January, at around 1,600 a month.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Udemy and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Udemy from today
Join LinkApprove free and generate your first tracked Udemy link once approved. No separate application, and no advertiser approval queue.