REI Affiliate Program
The REI affiliate program pays 5% per sale with a 15-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
Last reviewed by the LinkApprove partnerships team
15days to convert
The shortest window of the 13 programs we list in sports & outdoors, where the median is 30 days. A purchase made after day 15 is not attributed to you, so this program rewards content that converts on the first visit.
Program fit score
1.9/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 13 programs in its category. How this is calculated
01Overview
About the REI affiliate program
REI is a member-owned co-op, and that structure gives it a level of trust with outdoor audiences that conventional retailers struggle to match. Its buying guides are widely read, which means visitors often arrive already educated and closer to purchase than in most categories.
The catalogue spans nearly every outdoor discipline, climbing, cycling, camping, snow, so a single advertiser can serve very different content niches. The annual Anniversary Sale and Co-op Member Rewards create predictable, plannable demand peaks.
REI converts best for creators producing genuine trip and gear-testing content in the LinkApprove network. Its audience is unusually well informed, and thin affiliate roundups perform worse here than in almost any other vertical.
02Conversion
Why REI converts
- Co-op ownership gives the retailer unusual credibility with outdoor audiences
- Catalogue breadth covers climbing, cycling, camping and snow from one advertiser
- Member rewards and the Anniversary Sale create predictable demand peaks
- The used-gear section reaches budget-conscious buyers without discounting new stock
03Audience fit
Which creators this suits
- Hiking, camping and backpacking creators
- Climbing and mountaineering content
- Gear review and trip-planning publishers
04Getting started
How to join the REI affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find REI.
- 3Generate a deep link to any REI product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to REI.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the REI affiliate program pay?
The REI affiliate program pays 5% per sale. Average order value on the program is $165, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the REI affiliate program?
The REI program has a 15-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the REI affiliate program?
You can join the REI affiliate program through LinkApprove without applying to REI directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any REI product page immediately.
Which countries does the REI affiliate program accept?
The REI program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Sports & outdoors
How REI compares in its category
Sports and outdoors carries the highest average order values of any vertical on LinkApprove, because technical gear is expensive and buyers replace it rarely but decisively. Content that demonstrates gear in real conditions substantially outperforms studio product content here, and demand is sharply seasonal in both directions, camping peaks in spring, insulation in autumn.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Arc'teryx | Up to 6% per sale | 30 days | $340 |
| Backcountry | 8% per sale | 30 days | $210 |
| Black Diamond | Up to 7% per sale | 30 days | $160 |
| Columbia | 6% per sale | 30 days | $120 |
| Cotopaxi | Up to 8% per sale | 30 days | $145 |
| Decathlon | Up to 5% per sale | 30 days | $85 |
| Merrell | Up to 7% per sale | 30 days | $135 |
| Osprey | Up to 7% per sale | 30 days | $175 |
| Patagonia | Up to 6% per sale | 30 days | $185 |
| REI (this program) | 5% per sale | 15 days | $165 |
| Salomon | Up to 7% per sale | 30 days | $190 |
| The North Face | 6% per sale | 30 days | $190 |
| YETI | 5% per sale | 30 days | $145 |
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Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote REI from today
Join LinkApprove free and generate your first tracked REI link once approved. No separate application, and no advertiser approval queue.