REI Affiliate Program
The REI affiliate program pays 5% per sale with a 15-day cookie window, and is available to LinkApprove creators and publishers in the US without a separate application.
- Free to join
- No separate REI application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the REI affiliate program
REI is a member-owned co-op, and that structure gives it a level of trust with outdoor audiences that conventional retailers struggle to match. Its buying guides are widely read, which means visitors often arrive already educated and closer to purchase than in most categories.
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The catalogue spans nearly every outdoor discipline, climbing, cycling, camping, snow, so a single advertiser can serve very different content niches. The annual Anniversary Sale and Co-op Member Rewards create predictable, plannable demand peaks.
REI converts best for creators producing genuine trip and gear-testing content in the LinkApprove network. Its audience is unusually well informed, and thin affiliate roundups perform worse here than in almost any other vertical.
Program fit score
Weighted against 18 sports & outdoors programs
2.1/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.87 |
| Cookie window | 25% | 0.37 |
| Average order value | 20% | 0.58 |
| Region breadth | 15% | 0.27 |
Cookie window
15 days shorter than the median
15days
Shorter than most sports & outdoors programs, so content works best close to the moment of purchase. Dots are the 18 programs in sports & outdoors; the range is 7–30 days.
02Conversion
Why REI converts
- Co-op ownership gives the retailer unusual credibility with outdoor audiences
- Catalogue breadth covers climbing, cycling, camping and snow from one advertiser
- Member rewards and the Anniversary Sale create predictable demand peaks
- The used-gear section reaches budget-conscious buyers without discounting new stock
03Audience fit
Which creators this suits
- Hiking, camping and backpacking creators
- Climbing and mountaineering content
- Gear review and trip-planning publishers
04Getting started
How to join the REI affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find REI in the program directory.
- 3Generate a deep link to any REI product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to REI.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 15 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Sports & outdoors
How REI compares in its category
Sports and outdoors carries the highest average order values of any vertical on LinkApprove, because technical gear is expensive and buyers replace it rarely but decisively. Content that demonstrates gear in real conditions substantially outperforms studio product content here, and demand is sharply seasonal in both directions, camping peaks in spring, insulation in autumn.
Showing 11 of 18 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 18 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the REI affiliate program pay?
The REI affiliate program pays 5% per sale. Average order value on the program is $165, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the REI affiliate program?
The REI program has a 15-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the REI affiliate program?
You can join the REI affiliate program through LinkApprove without applying to REI directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any REI product page immediately.
Which countries does the REI affiliate program accept?
The REI program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
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For creators
Creators and publishers
Promote REI and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote REI from today
Join LinkApprove free and generate your first tracked REI link once approved. No separate application, and no advertiser approval queue.