Fanatics Affiliate Program
The Fanatics affiliate program pays up to €3.77 per order on a 7-day cookie window for official US sports jerseys, apparel and fan gear.
- Free to join
- No separate Fanatics application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Fanatics affiliate program
Fanatics is the largest retailer of licensed sports merchandise, selling official jerseys, hats, apparel and collectibles for the NFL, NBA, MLB, NHL, college teams and major soccer clubs. It also runs the official online stores for many leagues and teams, so fans often end up buying from Fanatics even when they start on a league website.
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Demand for fan gear follows the sports calendar closely. Season openers, trades, playoff runs, championships and the holidays all trigger buying, and the jersey of a newly signed player can sell out within days. With a 7-day cookie, the program rewards creators who post quickly around those moments rather than evergreen shopping guides.
Fanatics pays at least €1.15 on every confirmed US order through LinkApprove, which is higher than the floor on most apparel programs, so even small orders such as a hat or a scarf carry a meaningful payout.
Program fit score
Weighted against 17 sports & outdoors programs
1.1/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 0.40 |
| Cookie window | 25% | 0.25 |
| Average order value | 20% | 0.20 |
| Region breadth | 15% | 0.27 |
Cookie window
23 days shorter than the median
7days
Shorter than most sports & outdoors programs, so content works best close to the moment of purchase. Dots are the 17 programs in sports & outdoors; the range is 7–30 days.
02Conversion
Why Fanatics converts
- Official licensed products for almost every major league and team
- Trades, signings and playoff runs create sudden, urgent demand
- Jerseys and hats are popular gifts, especially in Q4
- Fans tend to buy again each season as rosters change
03Audience fit
Which creators this suits
- Sports commentators and team-focused fan accounts
- Sports news and highlight channels
- Gift-guide publishers covering sports fans
04Getting started
How to join the Fanatics affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Fanatics in the program directory.
- 3Generate a deep link to any Fanatics product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Fanatics.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 7 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Sports & outdoors
How Fanatics compares in its category
Sports and outdoors carries the highest average order values of any vertical on LinkApprove, because technical gear is expensive and buyers replace it rarely but decisively. Content that demonstrates gear in real conditions substantially outperforms studio product content here, and demand is sharply seasonal in both directions, camping peaks in spring, insulation in autumn.
Showing 11 of 17 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 17 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Fanatics affiliate program pay?
The Fanatics affiliate program pays up to €3.77 per order (paid per order on the US store, from €1.15 to €3.77 depending on basket).
What is the cookie duration for the Fanatics affiliate program?
The Fanatics program has a 7-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Fanatics affiliate program?
You can join the Fanatics affiliate program through LinkApprove without applying to Fanatics directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Fanatics product page immediately.
Which countries does the Fanatics affiliate program accept?
The Fanatics program accepts traffic from US. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Fanatics and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Fanatics from today
Join LinkApprove free and generate your first tracked Fanatics link once approved. No separate application, and no advertiser approval queue.