‹ Entertainment & streaming

Ticketmaster Affiliate Program

The Ticketmaster affiliate program pays up to €3.74 per ticket order on a 24-hour cookie window for concerts, sports, theatre and live events in the US, Canada and UK.

  • Free to join
  • No separate Ticketmaster application
  • Decision usually within 2 business days

Last reviewed by the LinkApprove partnerships team

01Overview

About the Ticketmaster affiliate program

Ticketmaster is the world's largest ticketing platform, selling tickets for concerts, festivals, sports, theatre, comedy and family shows. It is the primary ticket seller for most major tours and arenas in the US, Canada and the UK, and it also runs a fan-to-fan resale marketplace.

Read more

Tour announcements and on-sale dates create intense, time-limited demand, and fans act fast. The cookie lasts 24 hours, so Ticketmaster suits music, sports and events creators who post the link right when tickets go on sale.

From the LinkApprove network
Ticketmaster UK orders through LinkApprove average around €143, more than three times the average on the joint US, Canada and UK listing.

Program fit score

Weighted against 6 entertainment & streaming programs

3.9/ 5

FactorWeightPoints
Commission per conversion40%2.00
Cookie window25%0.35
Average order value20%1.00
Region breadth15%0.51
How this score is calculated

Cookie window

29 days shorter than the median

1day

Shorter than most entertainment & streaming programs, so content works best close to the moment of purchase. Dots are the 6 programs in entertainment & streaming; the range is 1–30 days.

02Rates by store

Ticketmaster commission by country store

Ticketmaster commission by store
StoreCommission
Ticketmaster US, Canada & UKUnited States, Canada, UKUp to €3.74 per orderAround €1.10 per order on average
Ticketmaster UKUK€0.43 to €1.72 per orderAverage order around €143

03Conversion

Why Ticketmaster converts

  • The main ticket seller for most big tours and arenas
  • On-sale dates create urgent, time-limited demand
  • Covers concerts, sports, theatre and comedy
  • Fans buy again for every new tour

04Audience fit

Which creators this suits

  • Music, concert and festival creators
  • Sports fan channels
  • Theatre, comedy and events accounts

05Search demand

When creators look for the Ticketmaster program

Monthly searches

“ticketmaster affiliate program”, Oct 2025 to Sep 2026

453avg / month

Searches for the Ticketmaster affiliate program peak in March at about 590 a month and are lowest in December at about 320. Creators who apply and publish a few weeks before the peak are ready when interest is highest.

Estimated monthly Google searches, from LinkApprove keyword research (October 2026).

06Getting started

How to join the Ticketmaster affiliate program

  1. 1Create a free account on LinkApprove and submit your content channels for review.
  2. 2Get approved, usually within two business days, then find Ticketmaster in the program directory.
  3. 3Generate a deep link to any Ticketmaster product page, adding sub-IDs for the platform or campaign.
  4. 4Publish and track clicks and validated commission in one balance alongside every other program you run.

LinkApprove already holds the upstream approval, so you don’t submit a separate application to Ticketmaster.

Entertainment & streaming

How Ticketmaster compares in its category

Entertainment programs pay on things people buy again and again: a streaming or music subscription, the next book, the next concert. Payouts per signup or per order are usually small, so these programs reward reach and timing more than depth. A big release, a tour announcement or a holiday reading list moves far more buyers than an evergreen mention, and the creators who earn most plan their content around those moments.

Showing 6 of 6 programs. Commission and cookie figures are indicative and set by the advertiser.

Compare all 6 programs

08FAQ

Common questions

Something else? Contact the partnerships team.

How much does the Ticketmaster affiliate program pay?

The Ticketmaster affiliate program pays up to €3.74 per order (paid on ticket orders, up to €3.74 per order on the US, Canada and UK listing). Average order value on the program is €40, so commission per conversion is calculated against that basket rather than a single item price.

What is the cookie duration for the Ticketmaster affiliate program?

The Ticketmaster program has a 1-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.

How do I join the Ticketmaster affiliate program?

You can join the Ticketmaster affiliate program through LinkApprove without applying to Ticketmaster directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Ticketmaster product page immediately.

Which countries does the Ticketmaster affiliate program accept?

The Ticketmaster program accepts traffic from US, Canada, UK. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.

Does Ticketmaster pay if an event is cancelled?

No. Refunded tickets are reversed before payout, so commission is paid only on events that go ahead.

What Ticketmaster content converts best?

Tour announcements, on-sale reminders, setlist and venue guides, and festival line-up posts published right when tickets go on sale.

When do searches for the Ticketmaster program peak?

In March, at around 590 a month, as summer tours and festivals go on sale. They stay near 480 for most of the year.

Related programs

Programs partners often run alongside this one

For creators

Creators and publishers

Promote Ticketmaster and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.

  • Free to join
  • From 1,000 followers
  • One payout

For brands

Advertisers

Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.

Promote Ticketmaster from today

Join LinkApprove free and generate your first tracked Ticketmaster link once approved. No separate application, and no advertiser approval queue.