Brilliant Earth Affiliate Program
The Brilliant Earth affiliate program pays 4% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
- Free to join
- No separate Brilliant Earth application
- Decision usually within 2 business days
Last reviewed by the LinkApprove partnerships team
01Overview
About the Brilliant Earth affiliate program
Brilliant Earth sells ethically sourced and lab-grown diamonds with documented origin, which gives it a genuine differentiator in a category where provenance is otherwise opaque. For creators, the sourcing story is substantive content rather than marketing filler.
Read more
Lab-grown stones are the fastest-changing part of this market and the area where buyers most need explanation. Content that covers the lab-grown versus mined decision honestly converts well, because it addresses the question buyers are actually stuck on.
Brilliant Earth converts best on content addressing the lab-grown versus mined decision in the LinkApprove network. That comparison is where buyers hesitate longest, and the program's sourcing documentation is the strongest answer to it.
Program fit score
Weighted against 12 jewelry & watches programs
3.7/ 5
| Factor | Weight | Points |
|---|---|---|
| Commission per conversion | 40% | 1.71 |
| Cookie window | 25% | 0.75 |
| Average order value | 20% | 0.85 |
| Region breadth | 15% | 0.39 |
Cookie window
Same as the category median
30days
Most jewelry & watches programs give around 30 days, so timing is neither an advantage nor a constraint here. Dots are the 12 programs in jewelry & watches; the range is 30–30 days.
02Conversion
Why Brilliant Earth converts
- Documented ethical sourcing is a real differentiator buyers actively search for
- Lab-grown options open the category to buyers priced out of mined stones
- Very high order values mean a modest rate still pays substantially
- The sourcing story supports genuinely substantive content
03Audience fit
Which creators this suits
- Wedding and engagement creators
- Sustainability and ethical-consumption content
- Jewelry education publishers covering lab-grown stones
04Getting started
How to join the Brilliant Earth affiliate program
- 1Create a free account on LinkApprove and submit your content channels for review.
- 2Get approved, usually within two business days, then find Brilliant Earth in the program directory.
- 3Generate a deep link to any Brilliant Earth product page, adding sub-IDs for the platform or campaign.
- 4Publish and track clicks and validated commission in one balance alongside every other program you run.
LinkApprove already holds the upstream approval, so you don’t submit a separate application to Brilliant Earth.
Create a free account05Attribution
When you get paid on this program
- ClickDay 0
- PurchaseWithin 30 days · cookie
- ValidatedAdvertiser confirms · 30–60 day hold
- PaidNext payout run
- Minimum (wallets)
- $100
- Minimum (wire)
- $1,000
- Schedule
- Monthly → daily
EPC isn't published yet: our sample on this program is too small to mean anything. Full thresholds, rails and schedules are on the payouts page.
Jewelry & watches
How Brilliant Earth compares in its category
Jewelry pairs the longest cookie windows in the directory with the largest single orders, because engagement and fine jewelry purchases are researched for weeks or months before checkout. Short-window programs capture almost none of that behavior, which makes the cookie window a more important number than the commission rate in this vertical.
- Blue Nile5%30 days$2,400
- Brilliant Earth4%30 days$2,100
- Daniel Wellingtonup to 10%30 days$140
- Fossil7%30 days$130
- James Allen5%30 days$2,400
- Kendra Scottup to 8%30 days$120
- Mejuri8%30 days$175
- Missomaup to 10%30 days$130
- Monica Vinaderup to 9%30 days$185
- Pandora6%30 days$110
- Rado5.6%30 days€591
Showing 11 of 12 programs. Commission and cookie figures are indicative and set by the advertiser.
Compare all 12 programs06FAQ
Common questions
Something else? Contact the partnerships team.
How much does the Brilliant Earth affiliate program pay?
The Brilliant Earth affiliate program pays 4% per sale. Average order value on the program is $2,100, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Brilliant Earth affiliate program?
The Brilliant Earth program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Brilliant Earth affiliate program?
You can join the Brilliant Earth affiliate program through LinkApprove without applying to Brilliant Earth directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Brilliant Earth product page immediately.
Which countries does the Brilliant Earth affiliate program accept?
The Brilliant Earth program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Related programs
Programs partners often run alongside this one
For creators
Creators and publishers
Promote Brilliant Earth and every other program in the directory from one account, with a single payout. Free to join, from 1,000 followers.
- Free to join
- From 1,000 followers
- One payout
For brands
Advertisers
Recruit vetted creators across the UK, EU and US without managing hundreds of individual partner relationships.
Promote Brilliant Earth from today
Join LinkApprove free and generate your first tracked Brilliant Earth link once approved. No separate application, and no advertiser approval queue.