Brilliant Earth Affiliate Program
The Brilliant Earth affiliate program pays 4% per sale with a 30-day cookie window, and is available to LinkApprove creators and publishers in the US and Canada without a separate application.
Last reviewed by the LinkApprove partnerships team
30days to convert
In line with the 30-day median in jewelry & watches, so timing is neither an advantage nor a constraint here relative to the category.
Program fit score
3.7/5
- Commission per conversion
- 40%
- Cookie window
- 25%
- Average order value
- 20%
- Region breadth
- 15%
Computed from this program’s own terms against 11 programs in its category. How this is calculated
01Overview
About the Brilliant Earth affiliate program
Brilliant Earth sells ethically sourced and lab-grown diamonds with documented origin, which gives it a genuine differentiator in a category where provenance is otherwise opaque. For creators, the sourcing story is substantive content rather than marketing filler.
Lab-grown stones are the fastest-changing part of this market and the area where buyers most need explanation. Content that covers the lab-grown versus mined decision honestly converts well, because it addresses the question buyers are actually stuck on.
Brilliant Earth converts best on content addressing the lab-grown versus mined decision in the LinkApprove network. That comparison is where buyers hesitate longest, and the program's sourcing documentation is the strongest answer to it.
02Conversion
Why Brilliant Earth converts
- Documented ethical sourcing is a real differentiator buyers actively search for
- Lab-grown options open the category to buyers priced out of mined stones
- Very high order values mean a modest rate still pays substantially
- The sourcing story supports genuinely substantive content
03Audience fit
Which creators this suits
- Wedding and engagement creators
- Sustainability and ethical-consumption content
- Jewelry education publishers covering lab-grown stones
04Getting started
How to join the Brilliant Earth affiliate program
- 1Create a free LinkApprove partner account and submit your content channels for review.
- 2Once approved, usually within two business days, open the program directory and find Brilliant Earth.
- 3Generate a deep link to any Brilliant Earth product page, adding sub-IDs for the platform or campaign you are publishing to.
- 4Publish, then track clicks and validated commission in one balance alongside every other program you run.
Because LinkApprove already holds the upstream approval, you do not submit a separate application to Brilliant Earth.
05Attribution
When you get paid on this program
Full thresholds, rails and schedules are on the payouts page.
06FAQ
Common questions
How much does the Brilliant Earth affiliate program pay?
The Brilliant Earth affiliate program pays 4% per sale. Average order value on the program is $2,100, so commission per conversion is calculated against that basket rather than a single item price.
What is the cookie duration for the Brilliant Earth affiliate program?
The Brilliant Earth program has a 30-day cookie window. A purchase made after that window has closed is not attributed to you, which is why content timing matters on this program.
How do I join the Brilliant Earth affiliate program?
You can join the Brilliant Earth affiliate program through LinkApprove without applying to Brilliant Earth directly. LinkApprove already holds the upstream approval, so once your LinkApprove partner account is approved you can generate tracked links to any Brilliant Earth product page immediately.
Which countries does the Brilliant Earth affiliate program accept?
The Brilliant Earth program accepts traffic from US, CA. Traffic from outside these regions may not be attributed even when the click is tracked, so check your audience geography before committing content to it.
Jewelry & watches
How Brilliant Earth compares in its category
Jewelry pairs the longest cookie windows in the directory with the largest single orders, because engagement and fine jewelry purchases are researched for weeks or months before checkout. Short-window programs capture almost none of that behavior, which makes the cookie window a more important number than the commission rate in this vertical.
| Program | Commission | Cookie | Avg. order |
|---|---|---|---|
| Blue Nile | 5% per sale | 30 days | $2,400 |
| Brilliant Earth (this program) | 4% per sale | 30 days | $2,100 |
| Daniel Wellington | Up to 10% per sale | 30 days | $140 |
| Fossil | 7% per sale | 30 days | $130 |
| James Allen | 5% per sale | 30 days | $2,400 |
| Kendra Scott | Up to 8% per sale | 30 days | $120 |
| Mejuri | 8% per sale | 30 days | $175 |
| Missoma | Up to 10% per sale | 30 days | $130 |
| Monica Vinader | Up to 9% per sale | 30 days | $185 |
| Pandora | 6% per sale | 30 days | $110 |
| Swarovski | Up to 8% per sale | 30 days | $165 |
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Advertisers
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Promote Brilliant Earth from today
Join LinkApprove free and generate your first tracked Brilliant Earth link once approved. No separate application, and no advertiser approval queue.